In-game Advertising - Nordics

Nordics

Highlights

In the Nordics, revenue in the In-game Advertising market market is projected to reach US$739.30m in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 9.38%, resulting in a projected market volume of US$1.16bn by 2029.
The average revenue per user (ARPU) in the Nordics is expected to amount to US$65.81.
In global comparison, most revenue will be generated China, with a significant figure of US$46.61bn in 2024.
In the Nordics, in-game advertising is rapidly gaining traction as brands seek to engage younger audiences through immersive digital experiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-game Advertising market in Nordics is experiencing significant growth due to a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Nordics are playing a key role in driving the growth of the In-game Advertising market. The region has a large and active gaming community, with a high percentage of the population engaging in gaming activities. This presents a lucrative opportunity for advertisers to reach a wide and engaged audience through in-game advertising. Furthermore, the Nordics are known for their tech-savvy population, who are receptive to new and innovative advertising formats. This has created a favorable environment for the adoption of in-game advertising. Trends in the market are also contributing to the growth of in-game advertising in the Nordics. One notable trend is the increasing popularity of mobile gaming. The Nordics have one of the highest smartphone penetration rates in the world, and mobile gaming has become a preferred form of entertainment for many. This shift towards mobile gaming has opened up new opportunities for in-game advertising, as advertisers can now reach consumers on their mobile devices. Additionally, advancements in technology have made it easier for advertisers to integrate their brand messages seamlessly into the gaming experience, enhancing the effectiveness of in-game advertising. Local special circumstances further support the growth of in-game advertising in the Nordics. The region has a strong gaming industry, with several successful game developers and studios. This has led to the creation of high-quality games that attract a large player base, providing advertisers with a captive audience for their in-game advertisements. Furthermore, the Nordics have a strong tradition of creativity and innovation, which extends to the advertising industry. Advertisers in the region are constantly looking for new and unique ways to engage with consumers, and in-game advertising offers a fresh and exciting approach. Underlying macroeconomic factors also contribute to the growth of the In-game Advertising market in the Nordics. The region has a stable and prosperous economy, which provides a favorable business environment for advertisers. Additionally, the high levels of disposable income in the Nordics mean that consumers have the purchasing power to engage with in-game advertisements. This creates a win-win situation for advertisers and game developers, as they can generate revenue through in-game advertising while providing consumers with free or low-cost gaming experiences. In conclusion, the In-game Advertising market in the Nordics is experiencing significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The region's active gaming community, preference for innovative advertising formats, and strong gaming industry all contribute to the growth of in-game advertising. Furthermore, the increasing popularity of mobile gaming and advancements in technology provide new opportunities for advertisers. The stable economy and high levels of disposable income in the Nordics further support the growth of the In-game Advertising market in the region.

Data coverage:

The data encompasses B2C revenues. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach / Market size:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., Consumer Insights), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.