Key regions: Asia, United Kingdom, China, Germany, Japan
The Traditional TV & Home Video market in the Nordics is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Nordics are shifting towards on-demand streaming services and digital platforms, as consumers seek convenience and flexibility in their viewing habits.
Traditional TV viewership is declining as more people opt for streaming services that offer a wide range of content and the ability to watch anytime, anywhere. This shift in customer preferences is fueled by the increasing availability of high-speed internet and the proliferation of smart devices. Trends in the market show a strong demand for local and regional content, as well as international productions.
Nordic audiences appreciate high-quality productions that reflect their culture and values, leading to the rise of local streaming platforms and the production of original content. Additionally, there is a growing interest in international content, particularly from the United States and other European countries. This trend is driven by the desire for diverse and engaging content that appeals to a global audience.
Local special circumstances in the Nordics contribute to the development of the Traditional TV & Home Video market. The region has a strong tradition of public broadcasting, with public service channels playing a significant role in the media landscape. This has created a unique market dynamic where public broadcasters coexist with commercial networks and streaming platforms.
The presence of public service channels ensures a wide range of high-quality content is available to all viewers, regardless of their subscription status. Underlying macroeconomic factors also play a role in the development of the Traditional TV & Home Video market in the Nordics. The region has a high standard of living and disposable income, allowing consumers to invest in premium streaming services and home video equipment.
Additionally, the strong presence of multinational media companies and local production houses fosters competition and innovation in the market, driving further growth and development. In conclusion, the Traditional TV & Home Video market in the Nordics is evolving to meet the changing customer preferences for on-demand streaming and digital platforms. The market is characterized by a demand for local and international content, driven by a desire for convenience, flexibility, and diverse entertainment options.
Local special circumstances, such as the presence of public service channels, contribute to the unique market dynamics in the region. Overall, the market in the Nordics is experiencing growth and development due to underlying macroeconomic factors and the availability of high-quality content.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.Modeling approach / Segment size:
The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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