Skip to main content
  1. Market Insights
  2. Advertising and media
  3. Media

Cinema - Bulgaria

Bulgaria
  • In Bulgaria, revenue in the Cinema market is projected to reach US$46.72m in 2024.
  • Revenue is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 5.34%, leading to a projected market volume of US$60.59m by 2029.
  • The number of viewers in Bulgaria's Cinema market is expected to total 1.4m users by 2029.
  • User penetration in this sector will be 18.0% in 2024 and is projected to increase to 21.6% by 2029.
  • The average revenue per viewer in Bulgaria is expected to be US$39.22.
  • In a global context, the majority of revenue will be generated the United States, with US$20.98bn projected for 2024.
  • Bulgaria's cinema market is witnessing a resurgence as local filmmakers gain recognition, fostering a renewed interest in domestic productions and storytelling.

Definition:

The Cinema market encompasses the entertainment industry segment dedicated to the screening of motion pictures within dedicated venues, commonly known as cinemas or movie theaters. This market provides audiences with a communal experience of watching a wide range of films, including feature films, documentaries, and animations, on large screens, accompanied by high-quality sound systems, creating an immersive and theatrical experience.

Additional Information:

The market includes vital metrics such as revenues and average revenue per user (ARPU), users and user penetration with revenues being generated through ticket sales, concessions, cinema subscriptions, consumer spending on cinema-related products and services, and advertising spendings related to promoting films and products within cinemas. Key players in the market are companies, such as AMC Entertainment Holdings, Inc., Cineworld Group plc, and Regal Entertainment Group (now part of Cineworld).

In-Scope

  • Revenues generated from box office sales, such as tickets bought online and offline
  • Revenues generated from advertising, such as ads before and after a movie
  • Revenues generated from concessions, such as sale of snacks and drinks

Out-Of-Scope

  • Streaming of movies, such as streaming on Amazon Prime
  • Merchandise from movies sold through third-party services, such as Marvel merchandise
  • Ad spending on movies, such as TV ads for movies
Cinema: market data & analysis - Cover

Market Insights report

Cinema: market data & analysis

Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Aug 2024

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Cinema market in Bulgaria has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Bulgarian Cinema market have shifted towards a more immersive and high-quality experience. Customers are increasingly seeking out cinemas that offer state-of-the-art technology, such as 3D and IMAX screens, as well as comfortable seating and premium amenities. This trend is in line with global market preferences, as consumers are willing to pay a premium for a superior cinema experience. Trends in the Bulgarian Cinema market also reflect broader global developments. The rise of streaming platforms and online content consumption has led to a greater emphasis on exclusive releases and event screenings in cinemas. This has created a sense of urgency and exclusivity, driving more people to visit cinemas to catch the latest movies. Additionally, the growth of international film festivals in Bulgaria has contributed to the popularity of cinema-going, as these events showcase a diverse range of films and attract a dedicated audience. Local special circumstances play a role in the development of the Cinema market in Bulgaria. The country has a rich cinematic heritage and a strong tradition of film appreciation. Bulgarian audiences have a deep appreciation for both domestic and international films, and there is a strong demand for a diverse range of cinematic experiences. The presence of a vibrant film industry in Bulgaria, with talented filmmakers and production companies, further contributes to the popularity of cinema-going in the country. Underlying macroeconomic factors also influence the development of the Cinema market in Bulgaria. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. As a result, more people have the financial means to afford cinema tickets and indulge in the cinema experience. Furthermore, the growth of tourism in Bulgaria has also contributed to the demand for cinema services, as both domestic and international tourists seek entertainment options during their visits. In conclusion, the Cinema market in Bulgaria is experiencing growth due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. The demand for high-quality and immersive cinema experiences, the popularity of exclusive releases and event screenings, the country's cinematic heritage and film industry, as well as the economic growth and tourism in Bulgaria, all contribute to the development of the market.

    Users

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Nov 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

    Modeling approach / market size:

    The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

    Forecasts:

    We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

    Advertising & Media

    Access more Market Insights on Advertising & Media topics with our featured report

    Cinema: market data & analysis - BackgroundCinema: market data & analysis - Cover

    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Contact

    Get in touch with us. We are happy to help.