Market Insights Advertising & Media Media Books

Physical Books - Africa

Africa

Revenue in the Physical Books market market in Africa is projected to reach US$1.98bn in 2024.
Revenue in this market is expected to exhibit an annual growth rate (CAGR 2024-2029) of 0.30%, leading to a projected market volume of US$2.01bn by 2029.
Within the Physical Books market market in Africa, the number of readers is anticipated to amount to 168.6m users by 2029.
Although the user penetration rate of 52.2% indicates that the highest penetration occurs Czechia, the trends in Africa will reflect unique dynamics.
The average revenue per user (ARPU) in this market is expected to be US$12.14.
In global comparison, it is noteworthy that the majority of revenue will be generated the United States, which is projected to reach US$14,650.00m in 2024.
In Africa, a growing appreciation for local authors and narratives is revitalizing the physical books market, fostering cultural pride and community engagement.

Key regions: Asia, United Kingdom, France, Europe, Japan

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.