The eBooks market in Pakistan has been experiencing significant growth in recent years, driven by changing customer preferences, increasing internet penetration, and the availability of affordable smartphones and tablets.
Customer preferences: Customers in Pakistan are increasingly turning to eBooks due to their convenience and accessibility. With the rise of smartphones and tablets, people can now carry hundreds of books in their pockets, making it easier to read on the go. Additionally, eBooks are often cheaper than physical books, which makes them more affordable for a wider range of customers.
Trends in the market: One of the key trends in the eBooks market in Pakistan is the growing popularity of digital reading platforms and apps. Platforms like Kindle, Kobo, and Google Play Books have made it easier for customers to access a wide range of eBooks from different genres and authors. These platforms also offer features like personalized recommendations and the ability to sync reading progress across multiple devices, which enhances the overall reading experience. Another trend in the market is the increasing availability of local language eBooks. While English is widely spoken and understood in Pakistan, there is also a strong demand for books in Urdu and other regional languages. Publishers and authors are recognizing this demand and are now offering a wider selection of eBooks in local languages, catering to the diverse reading preferences of Pakistani customers.
Local special circumstances: Pakistan has a large population of young people who are increasingly tech-savvy and digitally connected. This demographic trend has contributed to the growth of the eBooks market, as young readers are more likely to embrace digital reading platforms and devices. Additionally, the COVID-19 pandemic has further accelerated the adoption of eBooks, as people turned to digital reading during lockdowns and social distancing measures.
Underlying macroeconomic factors: Pakistan has witnessed a steady increase in internet penetration and smartphone ownership in recent years. This has created a conducive environment for the growth of the eBooks market, as more people now have access to the internet and digital devices. Additionally, the government of Pakistan has taken initiatives to promote digital literacy and improve internet infrastructure, which has further facilitated the growth of the eBooks market. In conclusion, the eBooks market in Pakistan is experiencing significant growth due to changing customer preferences, increasing internet penetration, and the availability of affordable digital devices. The rise of digital reading platforms, the availability of local language eBooks, and the demographic trends in the country have also contributed to the market's development. With ongoing efforts to improve digital literacy and internet infrastructure, the eBooks market in Pakistan is expected to continue its upward trajectory in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
