eBooks - Nordics | Statista Market Forecast

eBooks - Nordics

Nordics

Highlights

In the Nordics, revenue in the eBooks market is projected to reach US$262.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.18%, leading to a projected market volume of US$278.60m by 2029.
Within this market, the number of readers in the Nordics is anticipated to amount to 5.1m users by 2029.
User penetration in the region will be 16.8% in 2024 and is expected to increase to 17.6% by 2029.
The average revenue per user (ARPU) in the Nordics is expected to amount to US$55.73.
In a broader global context, it is noteworthy that the majority of revenue will be generated the United States, where it is estimated to reach US$5.34bn in 2024.
In the Nordics, the eBook market is increasingly driven by a growing preference for digital consumption among younger demographics, emphasizing convenience and accessibility.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eBooks market in Nordics has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in the Nordics have shifted towards digital content consumption, including eBooks. This can be attributed to several factors, such as the convenience of accessing and carrying multiple books in a single device, the ability to adjust font sizes for better readability, and the environmentally friendly aspect of reducing paper consumption. Additionally, the increasing popularity of e-readers and smartphones has made eBooks more accessible to a wider audience. Trends in the market have also played a role in the growth of the eBooks market in the Nordics. One notable trend is the rise of subscription-based eBook services, which offer unlimited access to a wide range of titles for a monthly fee. This model has gained popularity due to its affordability and the opportunity for readers to discover new authors and genres. Another trend is the increasing availability of eBooks in local languages, catering to the specific preferences of Nordic readers. Local special circumstances in the Nordics have further contributed to the development of the eBooks market. The region has a high literacy rate and a strong reading culture, making it a receptive market for digital reading. Additionally, the relatively high disposable income of Nordic consumers allows for greater spending on digital content, including eBooks. Underlying macroeconomic factors have also played a role in the growth of the eBooks market in the Nordics. The region's strong economy and stable political environment have created a favorable business environment for digital content providers. Furthermore, the widespread availability of high-speed internet and advanced mobile networks has facilitated the seamless downloading and reading of eBooks, further driving market growth. In conclusion, the eBooks market in the Nordics has experienced significant growth due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The shift towards digital content consumption, the rise of subscription-based services, the availability of eBooks in local languages, the region's strong reading culture, and favorable macroeconomic conditions have all contributed to the development of this market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Books market, which covers paid publications in printed form and in the form of digital replicas (eBooks). Revenues from the consumer (of general interest), academic (for educational purposes), and professional (on specialized topics) markets are included here. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.