Key regions: Germany, United States, China, India, South Korea
The eSports market in Singapore has seen subdued growth due to factors such as limited access to high-speed internet and lack of government support. Despite this, the market is expected to experience significant growth in the coming years as more consumers become aware of the convenience and entertainment offered by streaming services.
Customer preferences: The popularity of live streaming platforms among eSports enthusiasts in Singapore is rapidly growing, driven by the rise of competitive gaming and the convenience of online access. This trend is further fueled by the increasing demand for interactive and engaging content, as well as the rise of social media influencers and their impact on consumer behavior. With the rise of mobile gaming and the integration of virtual reality technology, there is a shift towards more immersive and personalized gaming experiences, providing players with a sense of community and connection within the eSports world. These shifts in consumer preferences highlight the importance of digital connectivity and the need for innovative and dynamic content in the Streaming Market within the eSports Market.
Trends in the market: In Singapore, the Streaming Market within the eSports Market has seen a significant increase in viewership, with more people tuning in to watch live tournaments and events. This trend is expected to continue as the eSports industry gains mainstream recognition and attracts sponsorships from major brands. Additionally, the rise of mobile gaming and the availability of high-speed internet have made it easier for audiences to access and engage with eSports content. These developments have significant implications for industry stakeholders, as it presents new opportunities for revenue generation and audience engagement. However, it also raises the need for better content curation and regulation to maintain the integrity of the industry.
Local special circumstances: In Singapore, the Streaming Market within the eSports Market is thriving due to the city-state's highly developed digital infrastructure and tech-savvy population. The government's support for eSports as a legitimate sport has also contributed to the growth of the market. Additionally, Singapore's multicultural and diverse population has led to a unique blend of local and international streaming content, catering to a wide range of audiences. The country's strict regulations on online gaming have also prompted the development of innovative streaming platforms that comply with these laws, leading to a competitive and dynamic market.
Underlying macroeconomic factors: The Streaming Market within the eSports Market in Singapore is heavily impacted by macroeconomic factors such as government support, technological advancements, and investment in digital infrastructure. As the country's economy continues to grow and thrive, there is a greater emphasis on supporting emerging industries like eSports and streaming. Additionally, Singapore's strong regulatory environment and robust investment in digital technologies have contributed to the rapid growth of the streaming market within the eSports industry. Moreover, the increasing popularity of eSports among the younger population in Singapore has also been a driving force behind the growth of the streaming market. The country's stable economic health, along with its focus on technological innovation, creates a favorable environment for the growth of the streaming market within the eSports industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Streaming market, which comprises revenues from live broadcasting gaming content. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
