Streaming - Greece

Greece

Highlights

In Greece, revenue in the Streaming market is projected to reach US$221.3k in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 6.62%, resulting in a projected market volume of US$304.8k by 2029.
While most revenue in the Streaming market is generated China, in Greece is also participating in this growth.
In Greece, the number of users in the Streaming market is expected to amount to 2.1m users by 2029.
User penetration in Greece will be 15.5% in 2024 and is expected to hit 20.8% by 2029.
The average revenue per user (ARPU) in the Streaming market in Greece is expected to amount to US$0.1.
In Greece, the streaming segment of the eSports market is rapidly gaining traction, driven by increasing youth engagement and evolving digital entertainment preferences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eSports streaming market in Greece is seeing moderate growth, influenced by factors such as the slow adoption of digital technologies in the region and limited awareness of eSports among consumers. However, the convenience of online streaming services is contributing to the market's gradual growth.

Customer preferences: With the rise of eSports in Greece, there has been a significant increase in the demand for streaming services, as more and more viewers turn to online platforms to watch their favorite tournaments and matches. This shift reflects a broader trend of consumers seeking convenience and flexibility in their entertainment options. Additionally, with the increasing popularity of eSports in younger demographics, streaming platforms have become a preferred way of consuming content, highlighting a shift towards digital media consumption among this demographic.

Trends in the market: In Greece, the Streaming Market within the eSports Market is experiencing a surge in popularity, with a growing number of gamers turning to live streaming platforms to showcase their gameplay. This trend is significant as it not only allows players to build a fan base and generate income, but also serves as a marketing tool for game developers. Furthermore, the rise of e-sports tournaments and events being streamed online has also opened up new opportunities for sponsors and advertisers to reach a highly engaged audience. The implications of this trend for industry stakeholders are vast, as it presents a lucrative market for streaming platforms, game developers, sponsors, and advertisers. It also highlights the growing importance of online platforms in the gaming industry and the potential for further growth and innovation in this space.

Local special circumstances: In Greece, the eSports Streaming market is heavily influenced by the country's strong gaming culture. With a high percentage of the population actively participating in gaming, there is a strong demand for streaming platforms and services. Additionally, Greece's favorable climate and beautiful scenery make it a popular destination for international gaming events, which further boosts the local streaming market. Furthermore, the country's relaxed regulatory environment allows for easy access to streaming services, contributing to the market's rapid growth.

Underlying macroeconomic factors: The Streaming Market within the eSports Market in Greece is significantly impacted by macroeconomic factors. The country's economic stability, investment in technology, and regulatory environment play a crucial role in the growth of this market. Countries with favorable economic conditions, such as Greece, are more likely to see a rise in demand for streaming services in the eSports market. Additionally, the growing popularity of eSports among the younger population and increasing disposable income are driving the market's growth. However, economic challenges and limited funding for technological advancements may hinder the market's growth in some regions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Streaming market, which comprises revenues from live broadcasting gaming content. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.