Sponsorship & Advertising - Greece

Greece

Highlights

In Greece, revenue in the Sponsorship & Advertising market market is projected to reach US$1.4m in 2024.
Revenue in this sector is expected to exhibit an annual growth rate (CAGR 2024-2029) of 7.63%, culminating in a projected market volume of US$2.1m by 2029.
While most revenue is generated China, Greece's market is also anticipated to contribute significantly.
The average revenue per user (ARPU) in Greece is expected to amount to US$0.1.
In Greece, the eSports sponsorship and advertising market is rapidly evolving, with brands increasingly recognizing the potential of engaging younger, tech-savvy audiences.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In the eSports market in Greece, the sponsorship and advertising sector is experiencing mild growth. This can be attributed to factors such as the increasing popularity of digital platforms, the rise in brand partnerships and sponsorships, and the growing awareness of eSports among consumers. These elements are impacting the market's growth rate and driving the industry forward.

Customer preferences: With the growing popularity of eSports in Greece, there has been an increase in demand for immersive and interactive experiences. This has led to a rise in the use of virtual and augmented reality in sponsorship and advertising strategies within the eSports market. Brands are leveraging these technologies to create more engaging and memorable experiences for consumers. Additionally, there has been a shift towards targeting younger demographics, as they are the primary consumers of eSports content. This trend is driven by the increasing use of technology in everyday life and the desire for more personalized and interactive experiences.

Trends in the market: In Greece, the eSports market is seeing an increase in sponsorship and advertising, with major brands investing in partnerships and collaborations with popular eSports teams and events. This trend is expected to continue as the market grows and more traditional sports organizations enter the eSports arena. This trajectory indicates a significant shift in the perception of eSports as a legitimate and lucrative industry, and presents opportunities for industry stakeholders to tap into the growing market for brand exposure and revenue streams. Additionally, the rise of eSports in Greece has led to the emergence of niche advertising opportunities, such as in-game advertising and influencer marketing, which can provide a targeted and engaged audience for brands. As the eSports market continues to expand, these trends are likely to shape the landscape of sponsorship and advertising, presenting both challenges and opportunities for stakeholders in this sector.

Local special circumstances: In Greece, the Sponsorship & Advertising market within the eSports market is influenced by the country's strong cultural affinity for gaming and sports. The popularity of traditional sports like football and basketball has translated into a significant interest in eSports, attracting a diverse audience. Additionally, the country's geographical location at the crossroads of Europe and the Middle East has made it a popular destination for international eSports tournaments, further driving the growth of the market. Furthermore, Greece's favorable regulatory environment for eSports has led to a surge in local and international sponsorships and advertising opportunities, creating a highly competitive market.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Greece is impacted by various macroeconomic factors such as the country's economic health, global economic trends, fiscal policies, and financial indicators. Greece's improving economic health and growing investments in the eSports industry are driving the growth of the market. Additionally, favorable government policies and increasing interest from international brands are contributing to the expansion of the Sponsorship & Advertising Market within the eSports Market in Greece. However, the overall economic situation and consumer spending power in the country may also have an impact on the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.