Sponsorship & Advertising - Russia

In Russia, revenue in the Sponsorship & Advertising market market is projected to reach US$32.6m in 2024.
Revenue in this sector is expected to show an annual growth rate (CAGR 2024-2029) of 6.04%, leading to a projected market volume of US$43.7m by 2029.
While most revenue is generated China, the dynamics of the market in Russia will also play a significant role.
The average revenue per user (ARPU) in Russia is expected to amount to US$0.2.
In Russia, the eSports sponsorship and advertising landscape is rapidly evolving, attracting significant interest from both local brands and international companies seeking to engage younger audiences.

Definition:

Esports Sponsorship & Advertising refers to the marketing and promotional activities within the competitive gaming industry, where brands engage with the esports audience by sponsoring teams, tournaments, players, or events, and through targeted advertising across various digital platforms. This market leverages the global popularity of esports, reaching millions of engaged fans through live-streaming platforms, social media, and in-game advertising. It encompasses a range of strategies, from brand placement and endorsements to integrated campaigns that enhance visibility and consumer interaction. The goal is to connect with a young, tech-savvy audience, driving brand awareness and loyalty in a rapidly growing, highly dynamic sector.

Additional information:

The market comprises ad spendings. Sales channel data shows online revenues. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
For more information on the data displayed, use the info button right next to the boxes.

Deals for sponsoring an Esport event
Product Placement
Sponsoring Esport Teams
Payments by brands for the use of the Esport Team
Advertising sold as part of a sponsorship package

Sponsorship outside of the Esports ecosystem
Advertising outside of the Esports ecosystem

The eSports market in Russia is seeing a slower growth rate in sponsorship and advertising due to factors such as limited market awareness and lack of infrastructure. Despite the subdued growth, increasing investments and collaborations are expected to drive the market forward.

Customer preferences: With the rise of eSports in Russia, there has been a noticeable increase in consumer interest in sponsorship and advertising opportunities within the industry. This trend is driven by the growing popularity of eSports among the younger demographic, who are highly engaged with digital media and technology. As a result, companies are increasingly looking to sponsor eSports teams and events as a way to reach this valuable audience. Additionally, with the rise of influencer marketing and the use of social media platforms to promote products, there has been a shift towards more targeted and personalized advertising strategies within the eSports market in Russia.

Trends in the market: In Russia, the Sponsorship & Advertising Market within the eSports Market is experiencing a surge in partnerships between eSports organizations and traditional brands. This trend is driven by the growing popularity of eSports among younger audiences, who are also more likely to engage with digital advertising. As a result, companies are investing in sponsorships and advertising within the eSports market to reach this demographic. This trend is expected to continue, with more traditional brands entering the market and increasing the overall revenue potential for the eSports industry. Additionally, this trend has the potential to attract more mainstream media attention and legitimacy to the eSports market.

Local special circumstances: In Russia, the Sponsorship & Advertising Market within the eSports Market is influenced by the country's strong gaming culture and the increasing popularity of eSports among the younger generation. The market is also impacted by government regulations on advertising and sponsorship, which can limit opportunities for international brands. Additionally, the geographical vastness of Russia and its diverse cultural landscape make it essential for companies to tailor their marketing strategies to specific regions within the country.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Russia is greatly impacted by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. With a growing economy and increasing investments in the eSports industry, Russia has become an attractive market for sponsorship and advertising opportunities. The country's strong regulatory support for eSports and its growing tech-savvy population also contribute to the market's growth. Furthermore, the rising popularity of eSports among the younger demographic and the increasing demand for innovative marketing strategies from brands are driving the growth of the Sponsorship & Advertising Market in Russia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

The rapidly growing phenomenon surrounding eSports continues to gather steam. The intersection of gaming and sports offers an innovative wave of branding opportunities, engaging content and activations for millions across the world. It therefore comes as no surprise that the size of the global eSports market is expected to increase more than fivefold between 2023 and 2032, reaching a value of over 10 billion U.S. dollars within the next ten years.