Sponsorship & Advertising - Peru

Peru

Highlights

In Peru, revenue in the Sponsorship & Advertising market market is projected to reach US$1.4m in 2024.
Revenue in this sector is expected to show an annual growth rate (CAGR 2024-2029) of 6.98%, resulting in a projected market volume of US$2.0m by 2029.
While most revenue is generated China, the projected market volume for Peru is US$288.9m in 2024.
The average revenue per user (ARPU) in Peru is expected to amount to US$0.0.
In Peru, the eSports sponsorship and advertising landscape is rapidly evolving, attracting local brands eager to engage with the burgeoning gaming community.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eSports market in Peru is seeing substantial growth, fueled by factors such as the increasing popularity of digital platforms, higher consumer interest in gaming, and the convenience of online services. The market is experiencing average growth, influenced by the rising number of sponsorships and advertising deals.

Customer preferences: As the popularity of eSports continues to rise in Peru, the Sponsorship & Advertising Market within the industry has seen a shift towards more targeted and personalized campaigns. With a growing audience of young and tech-savvy gamers, brands are leveraging digital platforms and social media influencers to reach their target demographic. This trend is also fueled by the country's increasing access to high-speed internet and the rise of mobile gaming, providing new opportunities for brands to engage with their audience.

Trends in the market: In Peru, the eSports market is gaining recognition and becoming more mainstream. As a result, the Sponsorship & Advertising Market within the eSports Market is also experiencing growth, with more brands and companies investing in partnerships and sponsorships. This trend is expected to continue as the eSports market continues to grow in popularity and reach a wider audience. Additionally, with the rise of online streaming platforms and social media, there is a growing trend of influencer marketing within the eSports industry, providing new opportunities for both sponsors and advertisers. This trend is significant as it allows for targeted and authentic marketing to a highly engaged and loyal audience. However, it also presents challenges for traditional advertising methods and calls for more innovative and creative approaches. Overall, this trend has positive implications for industry stakeholders as it creates new revenue streams and strengthens the legitimacy of the eSports market.

Local special circumstances: In Peru, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the country's strong interest and participation in traditional sports, particularly soccer. This has led to a natural transition to eSports, with Peruvian teams and players gaining a strong following. Additionally, the government's push for digital infrastructure and increasing internet penetration have created a conducive environment for the growth of eSports and its related markets. These factors make Peru a unique market within the eSports industry, with a strong potential for growth in the Sponsorship & Advertising sector.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Peru is heavily influenced by macroeconomic factors such as the country's GDP growth, consumer spending power, and government policies towards the eSports industry. With a growing economy and a young population that is highly engaged in gaming, Peru presents a lucrative market for sponsorship and advertising opportunities. Additionally, the increasing popularity of eSports globally and the rising trend of online advertising further contribute to the growth of the market in Peru. However, factors such as political instability and economic uncertainty can also affect the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.