Sponsorship & Advertising - Chile

Chile

Highlights

In Chile, revenue in the Sponsorship & Advertising market market is projected to reach US$3.2m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.88%, resulting in a projected market volume of US$4.3m by 2029.
Despite this projection, most revenue in the global context is generated China, with a projected market volume of US$288.9m in 2024.
In Chile, the average revenue per user (ARPU) is expected to amount to US$0.2.
In Chile, the sponsorship and advertising landscape in eSports is rapidly evolving, reflecting a growing youth engagement and increasing brand investment in digital platforms.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eSports market in Chile is experiencing minimal growth due to the saturation of the market and the lack of infrastructure. However, the rising popularity of eSports among younger audiences and the increase in sponsorships and advertising opportunities are still driving growth in this market.

Customer preferences: With the growing popularity of eSports in Chile, companies are increasingly looking to tap into the market through sponsorship and advertising opportunities. This has led to a shift towards more creative and targeted approaches, such as influencer partnerships and in-game advertisements. This trend is fueled by the rise of a younger, tech-savvy audience that is highly engaged in the eSports scene, and the need for brands to reach this demographic in a more authentic and meaningful way. Additionally, with the increasing importance of online and virtual events due to the pandemic, there has been a surge in demand for digital advertising and sponsorship opportunities within the eSports industry.

Trends in the market: In Chile, the eSports market is experiencing a surge in sponsorship and advertising opportunities, with major brands recognizing the potential of this growing industry. This trend is expected to continue as eSports gain mainstream popularity and attract a larger audience. The significance of this trend lies in the potential for increased revenue and investment in the eSports market, leading to its further growth and professionalization. Additionally, this trend also presents opportunities for industry stakeholders, such as teams and players, to secure lucrative sponsorships and partnerships. As the eSports market continues to expand, it is likely that we will see even more innovative and creative ways for brands to engage with this audience, further cementing eSports as a major player in the advertising and sponsorship industry.

Local special circumstances: In Chile, the Sponsorship & Advertising Market within the eSports Market is heavily influenced by the country's strong gaming culture and the rise of local eSports talent. Additionally, government support for the development of the gaming industry has attracted international brands to invest in the market. Furthermore, the country's advanced digital infrastructure and high internet penetration have created a conducive environment for the growth of eSports and its associated sponsorship and advertising opportunities.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Chile is greatly impacted by macroeconomic factors such as the country's economic health, global economic trends, fiscal policies, and other relevant financial indicators. The market performance is heavily influenced by the overall economic stability of the country and its ability to attract investments and drive economic growth. Additionally, favorable regulatory environments and government support for the eSports industry can also play a crucial role in promoting the growth of the Sponsorship & Advertising Market within the eSports Market in Chile. As the eSports industry continues to gain mainstream recognition and popularity, countries with strong economic foundations and supportive policies are more likely to experience faster market growth compared to those with regulatory challenges and limited financial resources.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.