Merchandise & Ticketing - Chile

Chile

Highlights

In Chile, revenue in the Merchandise & Ticketing market market is projected to reach US$157.5k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.05%, resulting in a projected market volume of US$211.3k by 2029.
While most revenue is generated China, the projected market volume in Chile is estimated to be US$88.8m in 2024.
In the Merchandise & Ticketing market market, the number of users in Chile is expected to amount to 108.1k users by 2029.
User penetration in Chile will be 0.5% in 2024 and is expected to hit 0.5% by 2029.
The average revenue per user (ARPU) in Chile is expected to amount to US$1.6.
In Chile, the burgeoning eSports scene is driving a significant increase in demand for merchandise and ticketing, reflecting a growing engagement among local gamers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The eSports market in Chile is experiencing minimal growth due to factors such as limited access to digital technologies, low awareness of eSports, and the dominance of traditional sports. This has negatively impacted the merchandise and ticketing market, which relies heavily on the growth of the overall eSports industry.

Customer preferences: With the rise of eSports in Chile, there has been a noticeable increase in demand for merchandise and tickets. This can be attributed to the growing fan base and interest in competitive gaming. Additionally, as the average age of eSports viewers in Chile is relatively young, there is a preference for digital transactions and online purchases. This has led to a surge in online merchandise sales and a shift towards digital ticketing options. Furthermore, the use of social media platforms and influencers has become a popular marketing strategy for eSports merchandise and tickets, catering to the preferences of the tech-savvy and digitally connected audience.

Trends in the market: In Chile, the Merchandise & Ticketing Market within the eSports Market is experiencing a shift towards digital platforms and virtual events. This trend is significant as it allows for a wider reach and increased accessibility for fans and consumers. It also presents opportunities for industry stakeholders to diversify their offerings and tap into new revenue streams. However, this shift may also pose challenges for traditional methods of merchandise sales and ticketing, requiring companies to adapt and innovate to stay competitive. In addition, the rise of digital platforms may also lead to a more data-driven approach in the industry, allowing for better targeting and personalization for consumers.

Local special circumstances: In Chile, the Merchandise & Ticketing Market within the eSports Market is influenced by the country's strong gaming culture and growing interest in eSports. Additionally, the country's favorable regulatory environment for online betting and gambling has led to a surge in ticket sales for eSports events. The unique geographical landscape of Chile, with its long coastline and diverse terrain, also presents opportunities for specialized merchandise offerings and location-based events. These factors contribute to the dynamic growth of the Merchandise & Ticketing Market within the Chilean eSports Market.

Underlying macroeconomic factors: The Merchandise & Ticketing Market within the eSports Market in Chile is heavily influenced by macroeconomic factors such as overall economic stability, consumer purchasing power, and government policies. The country's strong economic growth and increasing disposable income have contributed to the growing demand for eSports merchandise and tickets. Additionally, favorable government policies and investments in digital infrastructure have also played a significant role in the market's growth. However, uncertainties in the global economy and fluctuations in exchange rates could have a negative impact on the market's performance. Furthermore, the increasing popularity of eSports and the growing number of tournaments and events are also driving the demand for merchandise and tickets in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Merchandise & Ticketing market, which comprises revenues from ticket or merchandise sales relating to live Esports events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.