Key regions: South Korea, United Kingdom, India, Europe, United States
The eSports market in BRICS nations has been steadily growing due to the increasing popularity of digital platforms and rising consumer interest. However, the market's growth rate is being impacted by subdued growth, possibly due to economic factors and lack of regulatory framework in some countries.
Customer preferences: With the rapid growth of the eSports market, there has been a noticeable increase in the use of streaming platforms and social media for advertising and sponsorship in the industry. This is driven by the changing preferences of consumers, especially younger generations, who are more engaged with digital media and are less likely to respond to traditional advertising methods. As a result, brands are now investing more in influencer marketing and native advertising to reach this demographic. Additionally, there has been a shift towards targeted and personalized advertising, taking into account the cultural nuances and diverse demographics of the eSports audience. This trend is expected to continue as brands look for innovative ways to connect with this highly engaged and tech-savvy consumer segment.
Trends in the market: In the BRICS countries, the Sponsorship & Advertising Market within the eSports Market is experiencing a surge in brand partnerships and sponsorships, as companies seek to tap into the growing popularity of esports. In Brazil, there is a trend of brands collaborating with popular esports teams and players to reach younger audiences. In Russia, there is a rise in virtual advertising within esports tournaments, providing opportunities for companies to reach a global audience. In India, there is a growing trend of brands sponsoring esports events and leagues, creating a new avenue for advertising. In China, there is a significant increase in esports-related sponsorships and partnerships, with companies from various industries investing in this market. This trend is expected to continue, with potential implications for industry stakeholders such as increased revenue and brand exposure.
Local special circumstances: In Brazil, the eSports market has seen a surge in sponsorship and advertising due to the country's large and passionate gaming community. The rise of streaming platforms and esports tournaments has attracted major global brands to invest in the market. Additionally, Brazil's strong presence in traditional sports, such as football, has led to collaborations between traditional sports teams and esports organizations. The country's favorable tax incentives for esports events have also played a significant role in the growth of the sponsorship and advertising market.
Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in BRICS is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Countries with robust economic growth and stable fiscal policies, such as China and India, are experiencing a surge in the eSports market as brands are investing more in sponsorship and advertising. On the other hand, countries with economic challenges, such as Brazil and South Africa, are seeing slower growth due to limited budgets for marketing and advertising. Additionally, the rise of digital platforms and the increasing popularity of eSports among younger generations are also driving the demand for sponsorship and advertising opportunities in the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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