Key regions: Germany, United States, China, India, South Korea
The eSports market in BRICS nan is rapidly growing, driven by factors such as increasing demand for streaming services, rising interest in gaming, and the convenience of online platforms. This market is expected to continue its average growth rate due to the increasing popularity of eSports and the continuous innovation of streaming technology.
Customer preferences: The streaming market within the eSports market is witnessing a rise in demand for interactive and personalized streaming experiences. With the increasing popularity of live streaming platforms, consumers are seeking more immersive and engaging content. This trend is driven by the growing need for a sense of community and connection among eSports enthusiasts, as well as the desire for a more personalized and interactive viewing experience. Additionally, the rise of mobile gaming and the adoption of new technologies such as virtual and augmented reality are also shaping the preferences and behaviors of eSports viewers.
Trends in the market: In BRICS countries, the eSports market is experiencing a surge in the popularity of streaming platforms, with more players and fans turning to live streaming for their gaming content. In Brazil, there is a trend of integrating streaming with traditional sports, creating a hybrid of eSports and physical sports events. In Russia, there is a rise in using streaming as a marketing tool for game publishers and sponsors. In India, there is a growing trend of live streaming tournaments and eSports leagues, attracting a larger audience and potential for revenue growth. This trend towards streaming in BRICS countries has significant implications for industry stakeholders, as it allows for increased visibility, monetization opportunities, and the potential for the eSports market to reach a wider global audience.
Local special circumstances: In Brazil, the eSports Streaming market is thriving due to the country's large and enthusiastic gaming community. With a strong passion for competition and a high adoption of technology, Brazil has become a major player in the global eSports scene. Additionally, the country's lenient regulations on online gaming and streaming have allowed for the development of a robust streaming market, with local platforms catering to the unique needs and preferences of Brazilian gamers. The country's rich cultural heritage and diverse population also contribute to the popularity of eSports streaming, creating a vibrant and dynamic market.
Underlying macroeconomic factors: The growth of the eSports Streaming Market in BRICS is heavily impacted by macroeconomic factors such as national economic health and government policies. With the rise of the middle class and increasing disposable income, there has been a growing demand for entertainment and leisure activities in BRICS countries. This has led to increased investments in the eSports industry, particularly in streaming platforms. Moreover, favorable government policies and regulations, as well as advancements in technology, have further boosted the growth of the eSports Streaming Market in BRICS. However, challenges such as limited internet infrastructure and low internet penetration rates in some of these countries could hinder market growth.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the Streaming market, which comprises revenues from live broadcasting gaming content. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.Modeling approach / market size:
The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.
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