Publisher Fees - Lithuania | Statista Market Forecast

In Lithuania, revenue in the Publisher Fees market market is projected to reach US$1.1m in 2024.
It is expected that revenue will exhibit an annual growth rate (CAGR 2024-2029) of 0.07%, leading to a projected market volume of US$1.1m by 2029.
Notably, with a projected market volume of US$29.6m in 2024, the majority of revenue in this sector is generated China.
In Lithuania, the rising popularity of eSports is prompting publishers to reevaluate their fee structures to attract local talent and sponsors.

Definition:

Esports Publisher Fees refer to the payments made by tournament organizers, leagues, and other entities to game developers or publishers for the right to use their games in competitive esports events. These fees are essential for securing the official authorization to host and broadcast tournaments, ensuring that the publisher maintains control over how their intellectual property is used within the esports ecosystem. Publisher fees are a key revenue stream for game developers, enabling them to support the growth of their games in the competitive scene, while also influencing the structure and scale of esports competitions. This market segment highlights the symbiotic relationship between game publishers and the broader esports industry, where successful games drive the popularity of esports, and in turn, esports enhances the game's visibility and longevity.

Additional information:

The market comprises revenues. Sales channel data shows online revenues. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
For more information on the data displayed, use the info button right next to the boxes.

Revenue streams paid by game publishers towards Esport organizers for hosting events

Investments of game publishers on their own events

The Publisher Fees Market in the eSports Market in Lithuania is seeing minimal growth due to factors such as limited adoption of digital technologies, low awareness of health among consumers, and less convenience provided by online health services.

Customer preferences: E-sports publishers are adapting their fee structures to cater to the growing popularity of competitive gaming in Lithuania. This is largely driven by the changing demographics of e-sports enthusiasts, who are predominantly younger and tech-savvy. As a result, publishers are offering more flexible and affordable pricing models, such as subscription-based services, to attract and retain this demographic. Additionally, there is a growing trend towards customized sponsorship deals, as brands recognize the potential of e-sports as a marketing platform among the younger generation.

Trends in the market: In Lithuania, the eSports market has seen a significant increase in publisher fees, with game publishers charging higher fees for hosting tournaments and licensing their games. This trend is expected to continue as the market grows and becomes more competitive. Industry stakeholders, including game publishers, event organizers, and players, are closely monitoring these developments and adjusting their strategies to remain competitive in the market. This trend also has implications for the overall growth and sustainability of the eSports industry in Lithuania, as higher fees may deter potential investors and sponsors. Additionally, it could lead to a shift in the types of games and tournaments that are popular in the market, as publishers may prioritize those that generate higher fees.

Local special circumstances: In Lithuania, the Publisher Fees Market within the eSports Market is influenced by the country's tech-savvy population and high internet penetration rates. The small size of the country also allows for strong collaborations between publishers and local eSports organizations. Additionally, Lithuania's favorable business climate and government support for the gaming industry have attracted international publishers to set up operations in the country. These factors contribute to a competitive market with affordable publisher fees and a thriving eSports scene in Lithuania.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Lithuania is heavily impacted by macroeconomic factors such as the country's overall economic health, fiscal policies, and global economic trends. With a growing interest in eSports and the rise of digital platforms, Lithuania has seen an increase in investments and regulatory support for the industry. This has led to a favorable environment for market growth, with the country experiencing a steady rise in eSports revenue. Additionally, the rising popularity of eSports among the younger population and the increasing accessibility of technology have also contributed to the growth of the market in Lithuania. However, the country's limited healthcare funding and regulatory challenges may hinder the full potential of the Publisher Fees Market within the eSports Market in Lithuania.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

The rapidly growing phenomenon surrounding eSports continues to gather steam. The intersection of gaming and sports offers an innovative wave of branding opportunities, engaging content and activations for millions across the world. It therefore comes as no surprise that the size of the global eSports market is expected to increase more than fivefold between 2023 and 2032, reaching a value of over 10 billion U.S. dollars within the next ten years.