Publisher Fees - Greece | Statista Market Forecast

In Greece, revenue in the Publisher Fees market market is projected to reach US$1.2m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.11%, resulting in a projected market volume of US$1.2m by 2029.
Despite this growth in Greece, it is noteworthy that most revenue in the global market is generated China, which has a projected market volume of US$29.6m in 2024.
In Greece, the rising interest in eSports is prompting publishers to increasingly focus on competitive gaming events, enhancing their fee structures to attract local talent.

Definition:

Esports Publisher Fees refer to the payments made by tournament organizers, leagues, and other entities to game developers or publishers for the right to use their games in competitive esports events. These fees are essential for securing the official authorization to host and broadcast tournaments, ensuring that the publisher maintains control over how their intellectual property is used within the esports ecosystem. Publisher fees are a key revenue stream for game developers, enabling them to support the growth of their games in the competitive scene, while also influencing the structure and scale of esports competitions. This market segment highlights the symbiotic relationship between game publishers and the broader esports industry, where successful games drive the popularity of esports, and in turn, esports enhances the game's visibility and longevity.

Additional information:

The market comprises revenues. Sales channel data shows online revenues. All monetary figures refer to the annual gross revenue.
Key players of the market include companies or teams such as FaZe, Cloud9 or TSM.
For more information on the data displayed, use the info button right next to the boxes.

Revenue streams paid by game publishers towards Esport organizers for hosting events

Investments of game publishers on their own events

The publisher fees market in the eSports market in Greece is experiencing limited growth, influenced by factors such as the slow adoption of digital technologies, low health awareness among consumers, and lack of convenience in online health services.

Customer preferences: As the eSports market continues to grow in Greece, there has been a noticeable increase in demand for more diverse and immersive gaming experiences. This has resulted in a rise in publisher fees, as game developers strive to meet the expectations of their audience. Additionally, with the rise in popularity of eSports among younger generations, there has been a shift towards more mobile-friendly and competitive games, catering to the preferences of this demographic. This trend is likely to continue as the eSports market expands and evolves in Greece.

Trends in the market: In Greece, the eSports market has seen a rise in publisher fees, with publishers charging a percentage of revenue from tournaments and sponsorships. This trend is significant as it shows the increasing professionalization of the eSports industry and the willingness of publishers to invest in it. It also has implications for industry stakeholders, as higher fees may deter smaller organizations from participating in tournaments. However, the trajectory of this trend is positive as it signifies the growth and potential of the eSports market in Greece, attracting more investors and increasing the overall revenue of the industry.

Local special circumstances: In Greece, the eSports market is heavily influenced by the country's rich history in competitive gaming and its strong community of passionate gamers. Additionally, Greece's geographical location as a crossroads between Europe, Asia, and Africa, has made it a hub for international eSports events and competitions. On the regulatory front, the Greek government has been supportive of the eSports industry, providing tax breaks and incentives to attract foreign investment. These factors have contributed to the growth of the Publisher Fees Market within the eSports Market in Greece, making it a lucrative market for publishers and organizers alike.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Greece is impacted by macroeconomic factors such as the overall economic health of the country, government policies, and global economic trends. A stable economy with favorable fiscal policies can attract investors and stimulate market growth. In contrast, an economic downturn can lead to reduced spending and slower market growth. Additionally, countries with strong infrastructure and regulatory support for the eSports industry are likely to experience faster market growth compared to regions with limited government support and regulatory challenges. Furthermore, the increasing popularity of eSports among the younger population and the growing demand for digital entertainment are also factors contributing to the growth of the Publisher Fees Market in Greece.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

The rapidly growing phenomenon surrounding eSports continues to gather steam. The intersection of gaming and sports offers an innovative wave of branding opportunities, engaging content and activations for millions across the world. It therefore comes as no surprise that the size of the global eSports market is expected to increase more than fivefold between 2023 and 2032, reaching a value of over 10 billion U.S. dollars within the next ten years.