VR Advertising - South America

South America

Highlights

In South America, revenue in the VR Advertising market market is projected to reach US$8.2m in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.57%, leading to a projected market volume of US$8.8m by 2029.
Although most revenue is generated the United States, in South America is also part of this expanding market, with a projected market volume of US$47.4m in 2024.
Brazil is emerging as a pivotal player in VR advertising within South America, leveraging its vibrant digital landscape and growing consumer engagement with immersive experiences.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The VR Advertising market in South America has been experiencing significant growth in recent years, driven by customer preferences for immersive and interactive advertising experiences.

Customer preferences: Customers in South America are increasingly seeking engaging and interactive advertising experiences. Virtual reality (VR) advertising offers a unique opportunity for brands to create immersive and memorable experiences that captivate consumers. This form of advertising allows customers to interact with products and services in a virtual environment, providing a more personalized and engaging experience compared to traditional forms of advertising. Additionally, VR advertising can be tailored to specific customer preferences, allowing brands to target their audience more effectively.

Trends in the market: One of the key trends in the VR Advertising market in South America is the increasing adoption of VR technology by businesses. As VR technology becomes more accessible and affordable, companies are investing in VR advertising campaigns to enhance their brand presence and connect with their target audience. This trend is particularly prevalent in industries such as tourism, real estate, and automotive, where VR can be used to showcase products and services in a more immersive and interactive way. Another trend in the market is the rise of VR gaming as a platform for advertising. With the growing popularity of VR gaming in South America, advertisers are leveraging this platform to reach a larger audience. By integrating branded content and advertisements within VR games, companies can effectively engage with gamers and promote their products or services in a non-intrusive manner.

Local special circumstances: South America has a diverse and vibrant culture, which presents unique opportunities and challenges for VR advertising. Brands need to understand the local preferences and cultural nuances to create advertising campaigns that resonate with the target audience. Additionally, infrastructure limitations in some parts of South America may hinder the widespread adoption of VR technology. However, as technology continues to advance and become more accessible, these challenges are gradually being overcome.

Underlying macroeconomic factors: The growth of the VR Advertising market in South America is also influenced by underlying macroeconomic factors. The region has been experiencing economic growth and rising disposable incomes, which have contributed to increased consumer spending. This has created a favorable environment for brands to invest in innovative advertising strategies, such as VR advertising, to capture the attention and purchasing power of consumers. In conclusion, the VR Advertising market in South America is witnessing significant growth due to customer preferences for immersive and interactive advertising experiences. The increasing adoption of VR technology by businesses, the rise of VR gaming as a platform for advertising, and the region's economic growth are key drivers of this market. However, brands need to consider local preferences and cultural nuances, as well as overcome infrastructure limitations, to effectively leverage VR advertising in South America.

Data coverage:

The data encompasses B2C enterprises. Figures are based on VR advertising revenue, which includes advertising that is integrated into the virtual world within video games and videos.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).