AR Software - United States | Statista Market Forecast

Revenue in the AR Software market market in the United States is projected to reach US$3.9bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.96%, leading to a projected market volume of US$5.5bn by 2029.
With a projected market volume of US$3.9bn in 2024, the majority of revenue is generated the United States.
In the AR Software market market withthe United States, the number of users is anticipated to reach 300.8m users by 2029.
User penetration the United States will be 83.5% in 2024 and is expected to increase to 85.8% by 2029.
The average revenue per user (ARPU) the United States is projected to amount to US$13.8.
The United States continues to lead the AR software market, driven by robust investment in innovative applications across various industries, including healthcare and education.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in the United States is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the United States are contributing to the growth of the AR Software market.

Consumers are increasingly seeking immersive and interactive experiences, and AR technology provides a unique solution. AR Software allows users to enhance their reality by overlaying digital information onto the physical world, creating a more engaging and interactive experience. This aligns with the preferences of tech-savvy consumers who are constantly seeking new and innovative ways to engage with technology.

Trends in the market further support the growth of the AR Software market in the United States. One major trend is the increasing adoption of AR technology in various industries. Companies across sectors such as retail, gaming, healthcare, and education are incorporating AR Software into their operations to enhance customer experiences, improve productivity, and drive innovation.

This widespread adoption is driving the demand for AR Software solutions in the United States. Local special circumstances also contribute to the development of the AR Software market in the United States. The country has a highly developed technology infrastructure and a strong ecosystem of AR Software developers and companies.

This favorable environment enables the growth of the AR Software market by providing the necessary resources and expertise for innovation and development. Additionally, the United States has a large consumer market with high purchasing power, creating a lucrative opportunity for AR Software providers to tap into. Underlying macroeconomic factors further support the growth of the AR Software market in the United States.

The country has a robust economy with a strong focus on technological advancement and innovation. This creates a favorable environment for AR Software companies to thrive and attract investment. Additionally, the United States has a highly skilled workforce and a culture of entrepreneurship, which fosters the development of AR Software solutions and drives market growth.

In conclusion, the AR Software market in the United States is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The increasing demand for immersive and interactive experiences, the adoption of AR technology across industries, the favorable local environment, and the robust economy all contribute to the growth of the AR Software market in the United States.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.