AR Software - Mexico | Statista Market Forecast

In Mexico, revenue in the AR Software market market is projected to reach US$295.9m in 2024.
The revenue in this market is anticipated to exhibit an annual growth rate (CAGR 2024-2029) of 8.36%, leading to a projected market volume of US$442.1m by 2029.
Although most revenue is generated the United States, the AR Software market market in Mexico is also significant.
By 2029, the number of users in the AR Software market market in Mexico is expected to amount to 64.5m users.
User penetration in Mexico will be 43.5% in 2024 and is projected to reach 48.2% by 2029.
Furthermore, the average revenue per user (ARPU) in Mexico is expected to amount to US$5.3.
Mexico's AR software market is witnessing a surge in interest from local startups, driven by increasing demand for immersive educational and entertainment experiences.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Mexico is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Mexico are shifting towards immersive and interactive experiences, which is fueling the demand for AR Software.

Consumers are increasingly seeking innovative ways to engage with digital content, and AR technology provides a unique and captivating experience. Additionally, businesses are recognizing the potential of AR Software to enhance customer engagement and improve brand perception. As a result, there is a growing demand for AR Software solutions in Mexico.

Trends in the market indicate that AR Software is being adopted across various industries in Mexico. The retail sector is leveraging AR technology to enhance the shopping experience, allowing customers to virtually try on products or visualize how furniture or decor items would look in their homes. The education sector is also embracing AR Software to create interactive and immersive learning experiences for students.

Furthermore, the entertainment and gaming industry is incorporating AR technology to create more interactive and engaging content. Local special circumstances in Mexico, such as a young and tech-savvy population, are contributing to the growth of the AR Software market. Mexico has a large population of millennials and Gen Z who are highly receptive to new technologies and are early adopters of AR Software.

Additionally, Mexico has a thriving startup ecosystem that is driving innovation in the AR Software market. These startups are developing cutting-edge AR solutions tailored to the needs of Mexican consumers and businesses. Underlying macroeconomic factors are also playing a role in the development of the AR Software market in Mexico.

The country's growing economy and increasing disposable income levels are enabling more consumers and businesses to invest in AR technology. Furthermore, the government's focus on digital transformation and innovation is creating a favorable environment for the adoption of AR Software. Initiatives and policies aimed at promoting technological advancements are attracting investments and fostering the growth of the AR Software market.

In conclusion, the AR Software market in Mexico is experiencing significant growth and development due to customer preferences for immersive experiences, market trends in various industries, local special circumstances such as a young population and a thriving startup ecosystem, and underlying macroeconomic factors such as a growing economy and government support for innovation. This presents opportunities for businesses in Mexico to capitalize on the growing demand for AR Software and cater to the evolving needs of customers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.