AR Software - Baltics | Statista Market Forecast

Revenue in the AR Software market market in the Baltics is projected to reach US$16.7m in 2024.
Revenue in this region is expected to show an annual growth rate (CAGR 2024-2029) of 8.69%, resulting in a projected market volume of US$25.3m by 2029.
While the most significant revenue is generated the United States with a projected market volume of US$3.9bn in 2024, the Baltics is also seeing growth in this market.
In the AR Software market market in the Baltics, the number of users is expected to amount to 3.2m users by 2029.
User penetration in the Baltics will be 55.5% in 2024 and is expected to hit 58.1% by 2029.
The average revenue per user (ARPU) in the Baltics is expected to amount to US$5.2.
The AR software market in the Baltics is experiencing significant growth, driven by increasing investments in digital transformation across various industries.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in the Baltics is experiencing significant growth and development. Customer preferences are shifting towards more immersive and interactive experiences, driving the demand for AR software solutions.

The market is also being influenced by global trends and local special circumstances, which are contributing to its growth. Customer preferences in the AR Software market in the Baltics are being shaped by the increasing demand for immersive and interactive experiences. Consumers are seeking more engaging and personalized content, and AR software provides the perfect solution.

By overlaying digital elements onto the real world, AR software enhances the user experience and allows for greater interactivity. This is particularly appealing to younger generations who are accustomed to digital technologies and expect more innovative and interactive solutions. Trends in the AR Software market in the Baltics are aligned with global market trends.

One of the key trends is the integration of AR technology into various industries and sectors. AR software is being used in fields such as education, healthcare, retail, and entertainment to enhance productivity, improve customer engagement, and provide unique experiences. This trend is driven by the increasing accessibility and affordability of AR software, as well as the growing awareness of its potential benefits.

Another trend in the AR Software market in the Baltics is the development of AR applications for mobile devices. With the widespread adoption of smartphones and tablets, AR software developers are focusing on creating mobile-friendly applications. This allows users to access AR experiences on their own devices, without the need for additional hardware.

Mobile AR applications are becoming increasingly popular among consumers, as they provide a convenient and accessible way to experience augmented reality. Local special circumstances in the Baltics are also contributing to the growth of the AR Software market. The region has a strong tech-savvy population and a thriving startup ecosystem, which fosters innovation and entrepreneurship.

This has led to the emergence of several AR software companies in the Baltics, which are driving the market forward with their cutting-edge solutions. Additionally, the Baltic countries have been investing in digital infrastructure and promoting digitalization, which creates a favorable environment for the development and adoption of AR software. Underlying macroeconomic factors, such as the growing economy and increasing disposable income in the Baltics, are also driving the growth of the AR Software market.

As the economy improves, consumers have more purchasing power and are willing to invest in innovative technologies like AR software. Furthermore, the Baltics have a high internet penetration rate, which enables widespread access to AR applications and content. In conclusion, the AR Software market in the Baltics is experiencing significant growth and development.

Customer preferences for immersive and interactive experiences, global market trends, local special circumstances, and underlying macroeconomic factors are all contributing to the market's growth. As the demand for AR software continues to rise, we can expect further advancements and innovations in the Baltics' AR Software market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.