AR Hardware - Taiwan

Taiwan

Highlights

In Taiwan, revenue in the AR Hardware market market is projected to reach US$52.7m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 13.00%, resulting in a projected market volume of US$97.1m by 2029.
While most revenue is generated the United States with a projected market volume of US$2.3bn in 2024, in Taiwan is also part of this growing market.
In the AR Hardware market market, the number of users in Taiwan is expected to amount to 1.2m users by 2029.
User penetration in Taiwan will be 1.6% in 2024 and is expected to hit 4.9% by 2029.
The average revenue per user (ARPU) in Taiwan is expected to amount to US$135.1.
Taiwan's AR hardware market is rapidly evolving, driven by its robust tech ecosystem and increasing demand for immersive educational and industrial applications.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Hardware market in Taiwan is experiencing significant growth and development.

Customer preferences: Customers in Taiwan have shown a strong preference for AR Hardware products. The demand for AR glasses and headsets has been steadily increasing, driven by the growing popularity of augmented reality applications and experiences. Taiwanese consumers are particularly interested in AR devices that offer high-quality visuals, immersive experiences, and user-friendly interfaces. They also value devices that are lightweight, comfortable to wear, and have long battery life.

Trends in the market: One of the key trends in the AR Hardware market in Taiwan is the increasing adoption of AR glasses and headsets in various industries. Businesses are recognizing the potential of AR technology to enhance productivity, improve training and education, and provide innovative solutions for customer engagement. In sectors such as manufacturing, healthcare, and retail, AR glasses are being used to provide workers with real-time information, enable remote collaboration, and enhance the shopping experience for customers. This trend is expected to continue as more companies in Taiwan embrace AR technology. Another trend in the market is the development of AR Hardware specifically tailored for gaming. Taiwan has a strong gaming industry, and AR gaming is gaining popularity among Taiwanese gamers. AR glasses and headsets that offer a seamless gaming experience, with high-quality graphics and responsive controls, are in high demand. Gaming companies in Taiwan are investing in the development of AR games and partnering with AR Hardware manufacturers to create unique gaming experiences.

Local special circumstances: Taiwan is known for its strong manufacturing capabilities and technological expertise. The country has a well-established ecosystem of hardware manufacturers, including semiconductor companies, display manufacturers, and electronic component suppliers. This local expertise and infrastructure have contributed to the growth of the AR Hardware market in Taiwan. Taiwanese manufacturers are able to produce high-quality AR devices at competitive prices, which has attracted both domestic and international customers.

Underlying macroeconomic factors: The growth of the AR Hardware market in Taiwan is also influenced by macroeconomic factors. The Taiwanese economy has been performing well in recent years, with steady GDP growth and a strong focus on innovation and technology. The government has implemented policies to support the development of emerging technologies, including AR, and has provided funding and incentives for research and development in this field. These favorable economic conditions have created a conducive environment for the growth of the AR Hardware market in Taiwan. In conclusion, the AR Hardware market in Taiwan is experiencing significant growth and development, driven by customer preferences for high-quality AR devices and immersive experiences. The increasing adoption of AR technology in various industries and the development of AR gaming are key trends in the market. The local expertise and infrastructure in Taiwan's manufacturing sector, as well as favorable macroeconomic conditions, have contributed to the growth of the AR Hardware market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR hardware revenue, which includes digital spending on hardware (headsets and glasses) that enables consumers to experience augmented reality.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).