AR Software - Taiwan | Statista Market Forecast

In Taiwan, revenue in the AR Software market market is projected to reach US$191.7m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.75%, resulting in a projected market volume of US$291.6m by 2029.
While most revenue in the AR Software market market is generated the United States, Taiwan's market is also expected to grow significantly.
In the AR Software market market, the number of users in Taiwan is anticipated to amount to 16.6m users by 2029.
User penetration in Taiwan will be 69.4% in 2024 and is expected to hit 69.2% by 2029.
The average revenue per user (ARPU) in Taiwan is expected to amount to US$11.5.
Taiwan's AR software market is increasingly characterized by innovative applications in manufacturing and education, reflecting the nation's commitment to technological advancement and digital transformation.

The AR Software market comprises all in-app ad revenues generated from apps that have AR features as well as revenues from app purchases. These apps have to be accessible via iPhones and Android phones and must be distributed via major app stores. The market consists of three markets: Social Media, Gaming, and eCommerce. In social media, augmented reality is used when integrating different face filters and lenses into the relevant apps. In gaming, augmented reality is used to display characters, surfaces, and/or anything else on mobile phones by employing mobile cameras. Similarly, in eCommerce, augmented reality is used to either “try on” different clothes or makeup by making them appear on your mobile phone or to even display different pieces of furniture, placing them somewhere in the surroundings filmed by you. The most popular apps are Snapchat, Instagram, Pokémon Go, and Ikea Place. All revenue data solely refers to B2C transactions.

All apps including augmented reality that are distributed via major app stores and used by consumers for gaming, social media activities, and eCommerce
Apps that run on iPhones and Android phones
Major apps include Snapchat, Instagram, Pokémon Go, and Ikea Place

Augmented reality apps that are not distributed via major app stores or run on devices other than iPhones and Android phones
B2B enterprise software

The AR Software market in Taiwan is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Taiwan are increasingly interested in AR Software due to its ability to enhance user experiences and provide innovative solutions. AR Software allows users to interact with virtual objects in the real world, creating immersive and engaging experiences. This technology is particularly popular among the younger generation who are tech-savvy and eager to explore new technologies. Additionally, businesses in Taiwan are also adopting AR Software to improve their operations and provide unique customer experiences.

Trends in the market: One of the key trends in the AR Software market in Taiwan is the integration of AR technology into various industries. For example, the retail sector is using AR Software to create virtual fitting rooms and enhance the shopping experience. The gaming industry is also leveraging AR Software to create interactive and immersive gaming experiences. Furthermore, the healthcare sector is adopting AR Software for training purposes and to assist in surgical procedures. These trends are driving the demand for AR Software in Taiwan.

Local special circumstances: Taiwan has a strong technology ecosystem, with many local companies specializing in software development and innovation. This has created a conducive environment for the growth of the AR Software market. Additionally, Taiwan has a high smartphone penetration rate, which provides a ready user base for AR Software applications. The government of Taiwan has also been supportive of the AR Software industry, providing incentives and funding for research and development in this field.

Underlying macroeconomic factors: The economic growth of Taiwan has played a significant role in the development of the AR Software market. As the economy grows, businesses and consumers have more disposable income to invest in innovative technologies like AR Software. Furthermore, the increasing urbanization and digitalization in Taiwan have created a favorable environment for the adoption of AR Software. The government's focus on promoting innovation and technology has also contributed to the growth of the AR Software market in Taiwan. In conclusion, the AR Software market in Taiwan is experiencing growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The increasing interest in AR Software among customers, the integration of AR technology into various industries, Taiwan's strong technology ecosystem, and the government's support for innovation are all contributing to the growth of the AR Software market in Taiwan.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR software revenue, which includes revenues related to in-app purchases as well as revenues from the purchase of social media, gaming, and eCommerce apps.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Augmented reality (AR) technology integrates digital information with the physical environment, live and in real time. Through the addition of graphics, sounds, haptic feedback, or even smell to the natural world as it exists, AR can combine real life with a super-imposed image or animation using the camera on a mobile device or through AR headsets and glasses. As part of the wider extended reality (XR) industry, the global AR market size is expected to grow considerably in the coming years.