AR Advertising - Taiwan

Taiwan

Highlights

In Taiwan, revenue in the AR Advertising market market is projected to reach US$37.9m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.26%, leading to a projected market volume of US$58.9m by 2029.
Although in Taiwan is experiencing growth in this sector, it is noteworthy that most revenue is generated the United States, which is projected to have a market volume of US$1.2bn in 2024.
In Taiwan, AR advertising is rapidly evolving, driven by increasing consumer engagement and the government's support for digital innovation in the tech sector.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Advertising market in Taiwan is experiencing significant growth and development, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Taiwan are shifting towards more interactive and engaging advertising experiences.

Consumers are increasingly seeking personalized and immersive content that can capture their attention and create a lasting impression. AR Advertising offers a unique way to engage with consumers by overlaying digital content onto the real world, allowing them to interact with products and brands in a more meaningful way. This personalized and interactive approach resonates well with Taiwanese consumers, leading to an increased demand for AR Advertising.

Trends in the market also contribute to the growth of AR Advertising in Taiwan. The advancements in technology, particularly in mobile devices and augmented reality capabilities, have made it easier for brands and advertisers to create and deliver AR Advertising campaigns. The widespread adoption of smartphones and the availability of high-speed internet further support the growth of AR Advertising, as it allows for seamless and real-time interactions between consumers and AR content.

Additionally, the rise of social media platforms and influencer marketing has created new opportunities for AR Advertising, as brands leverage these channels to reach and engage with their target audience. Local special circumstances in Taiwan also play a role in the development of the AR Advertising market. Taiwan has a highly tech-savvy population, with a high smartphone penetration rate and a strong appetite for new and innovative technologies.

This tech-savvy culture creates a fertile ground for the adoption of AR Advertising, as consumers are more likely to embrace and engage with AR experiences. Furthermore, Taiwan is home to several leading technology companies and startups that specialize in augmented reality, providing a strong ecosystem for the development and implementation of AR Advertising campaigns. Underlying macroeconomic factors also contribute to the growth of the AR Advertising market in Taiwan.

The country has a vibrant and dynamic economy, with a strong focus on technology and innovation. The government has been actively promoting the development of the digital economy, which includes AR Advertising, through various initiatives and incentives. This supportive environment encourages businesses to invest in AR Advertising and drives the overall growth of the market.

In conclusion, the AR Advertising market in Taiwan is experiencing significant growth and development due to customer preferences for interactive and engaging advertising experiences, trends in the market such as advancements in technology and the rise of social media, local special circumstances including a tech-savvy population and a strong ecosystem for AR technology, and underlying macroeconomic factors such as a vibrant economy and government support for the digital economy. As these factors continue to evolve and mature, the AR Advertising market in Taiwan is expected to further expand and innovate, offering new opportunities for businesses and advertisers.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).