Market Insights Advertising & Media AR & VR

AR Hardware - EU-27

EU-27

Revenue in the AR Hardware market market in the EU-27 is projected to reach US$1.0bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 13.20%, leading to a projected market volume of US$1.8bn by 2029.
While the United States generates most revenue with a projected market volume of US$2,261.0m in 2024, the EU-27 is also a significant player in this sector.
In the AR Hardware market market, the number of users in the EU-27 is anticipated to amount to 22.4m users by 2029.
User penetration in the EU-27 will be 1.7% in 2024 and is expected to reach 5.3% by 2029.
The average revenue per user (ARPU) in the EU-27 is expected to amount to US$135.1.
As the EU-27 embraces digital transformation, innovative AR hardware solutions are increasingly being integrated into various sectors, enhancing operational efficiency and user experience.

Market

Region

Region comparison

Currency

Analyst Opinion

The AR Hardware market in EU-27 is witnessing significant growth and development due to several key factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to the expansion of the AR Hardware market in this region.

Customer preferences: Customers in EU-27 are increasingly seeking immersive and interactive experiences, which has led to a growing demand for AR Hardware. The ability to overlay digital information onto the real world has captured the interest of consumers across various industries, including gaming, entertainment, education, and healthcare. Additionally, the convenience and portability of AR Hardware devices have made them appealing to a wide range of customers.

Trends in the market: The AR Hardware market in EU-27 is experiencing a surge in innovation and product development. Companies are constantly introducing new and improved AR devices with enhanced features and functionalities. This has resulted in a wider range of options for customers, catering to different needs and preferences. Furthermore, the integration of AR technology with other emerging technologies, such as artificial intelligence and machine learning, is driving further advancements in the market.

Local special circumstances: EU-27 has a strong focus on research and development, which has fostered a favorable environment for the growth of the AR Hardware market. The region is home to numerous technology hubs and innovation centers, where companies can collaborate and exchange ideas. This has facilitated the development of cutting-edge AR Hardware solutions and attracted investments from both domestic and international players.

Underlying macroeconomic factors: The EU-27 region has a large consumer market with a high disposable income, which has contributed to the growth of the AR Hardware market. As the economy continues to recover from the impact of the global pandemic, consumers are more willing to spend on innovative and immersive technologies. Additionally, favorable government policies and incentives have encouraged the adoption of AR Hardware in various sectors, further fueling market growth. In conclusion, the AR Hardware market in EU-27 is experiencing significant growth and development driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The demand for immersive and interactive experiences, coupled with the constant innovation in AR Hardware devices, has created a favorable market environment. With a strong focus on research and development and a large consumer market, EU-27 is poised to continue its growth trajectory in the AR Hardware market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR hardware revenue, which includes digital spending on hardware (headsets and glasses) that enables consumers to experience augmented reality.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).