AR Advertising - United Arab Emirates

United Arab Emirates

Highlights

In the United Arab Emirates, revenue in the AR Advertising market market is projected to reach US$17.7m in 2024.
This revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.29%, leading to a projected market volume of US$27.6m by 2029.
While in the United Arab Emirates anticipates growth in this market, it is important to note that most revenue is generated the United States, with a projected market volume of US$1.2bn in 2024.
The United Arab Emirates is witnessing a surge in AR advertising as brands increasingly leverage immersive experiences to engage tech-savvy consumers in the region.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The AR Advertising market in United Arab Emirates is experiencing significant growth and development.

Customer preferences: Customers in the United Arab Emirates are increasingly embracing AR Advertising due to its interactive and immersive nature. AR Advertising allows customers to engage with brands in a unique way, enhancing their overall shopping experience. The ability to visualize products in real-time and in a realistic manner is particularly appealing to customers, as it helps them make more informed purchasing decisions. Additionally, AR Advertising offers a personalized and tailored experience, allowing customers to customize products and see how they would look in their own environment.

Trends in the market: One of the key trends in the AR Advertising market in United Arab Emirates is the integration of AR technology into mobile devices. With the widespread usage of smartphones and tablets, brands are leveraging this technology to deliver AR Advertising experiences directly to customers' devices. This trend is driven by the increasing availability of AR-enabled mobile apps and the growing consumer demand for on-the-go AR experiences. Additionally, the use of social media platforms as a distribution channel for AR Advertising is also gaining traction. Brands are leveraging popular social media platforms to reach a wider audience and engage with customers through interactive AR experiences. Another trend in the market is the adoption of AR Advertising by the retail sector. Retailers are using AR technology to create virtual stores and showrooms, allowing customers to browse and purchase products from the comfort of their own homes. This trend has been accelerated by the COVID-19 pandemic, which has led to an increased reliance on online shopping. AR Advertising provides retailers with a way to bridge the gap between physical and online shopping, offering customers a more immersive and interactive online shopping experience.

Local special circumstances: The United Arab Emirates has a tech-savvy population that is open to embracing new technologies. The country has a high smartphone penetration rate and a young population that is receptive to AR Advertising. Additionally, the United Arab Emirates is known for its luxury retail sector, which provides opportunities for brands to create high-end AR Advertising experiences that cater to affluent customers.

Underlying macroeconomic factors: The United Arab Emirates has a strong economy with a high GDP per capita, which provides a favorable environment for the growth of the AR Advertising market. The country's tourism sector is also a key driver of the market, as AR Advertising can be used to enhance the tourist experience and promote local attractions. Furthermore, the government of the United Arab Emirates has been actively promoting innovation and technology adoption, which has created a supportive environment for the development of the AR Advertising market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).