The AR Advertising market in Israel has been experiencing significant growth in recent years.
Customer preferences: Customers in Israel have shown a strong preference for interactive and immersive advertising experiences. They are increasingly seeking out advertisements that engage them on a deeper level and provide a unique and memorable experience. AR advertising allows brands to do just that by bringing their products or services to life in a virtual environment. This type of advertising appeals to the tech-savvy population in Israel who are always looking for the latest innovations and are eager to try new technologies.
Trends in the market: One of the key trends in the AR Advertising market in Israel is the integration of augmented reality into social media platforms. Social media platforms like Facebook and Instagram have introduced AR filters and effects that allow users to try on virtual products or interact with virtual objects. This trend has gained significant popularity among Israeli consumers, as it allows them to engage with brands in a fun and interactive way. Another trend in the market is the use of AR advertising in the retail sector. Israeli retailers have started using AR technology to create virtual showrooms where customers can browse and try on products before making a purchase. This not only enhances the shopping experience but also helps customers make more informed decisions.
Local special circumstances: Israel has a highly developed technology sector, with many startups and tech companies focusing on AR and virtual reality (VR) technologies. This has created a favorable environment for the growth of the AR Advertising market in the country. The presence of a skilled workforce and a supportive government has further fueled the development of AR advertising solutions in Israel.
Underlying macroeconomic factors: Israel has a strong and stable economy, which has contributed to the growth of the AR Advertising market. The country has a high GDP per capita and a well-educated population, which has led to increased consumer spending power. This has created a favorable environment for businesses to invest in new advertising technologies like AR. Additionally, Israel has a high smartphone penetration rate, with a large portion of the population owning smartphones. This has created a large user base for AR advertising, as smartphones are the primary device used to access AR experiences. The widespread use of smartphones has also made it easier for advertisers to reach their target audience through mobile AR advertising campaigns. In conclusion, the AR Advertising market in Israel is experiencing significant growth due to customer preferences for interactive and immersive advertising experiences, the integration of AR into social media platforms, the use of AR in the retail sector, the presence of a strong technology sector, and favorable macroeconomic factors.
Data coverage:
The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.Modeling approach / market size:
The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.Forecasts:
We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).
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