Market Insights Advertising & Media Advertising TV & Video Advertising

Traditional TV Advertising - Slovenia

Slovenia

Ad spending in the Traditional TV Advertising market in Slovenia is forecasted to reach US$39.71m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of -1.00%, leading to a projected market volume of US$37.76m by 2029.
The average ad spending per TV Viewer in the Traditional TV Advertising market is projected to be US$21.76 in 2024.
The number of users in the Traditional TV Advertising market is expected to reach 1,821.0k users by 2029.
Slovenia is experiencing a shift towards digital platforms, impacting the effectiveness and relevance of traditional TV advertising in the market.

Key regions: Germany, Europe, Japan, United Kingdom, Australia

Definition:
Traditional TV Advertising refers to ad spending on moving image formats broadcasted via traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered via Internet Protocol television (IPTV). Terrestrial television uses traditional antennas that transmit analog signals. Analog terrestrial TV has undergone a digital switchover (DSO) to digital terrestrial TV in most parts of the world. For digital terrestrial TV, television broadcasting stations transmit TV content through radio waves to televisions in households in a digital format. Internet Protocol television (IPTV) refers to the delivery of television content via Internet Protocol networks. IPTV is used in subscriber-based telecommunications networks via set-top boxes or other customer-premises equipment (IPTV is included in the cable revenue split here). Traditional TV Advertising covers all ad spending on pay-TV operators and networks as well as free-to-air networks and free-to-air spin-off digital channels from terrestrial network operators. Usually, the distribution of advertising time in television programs is either carried out by the broadcasters themselves or by marketing agencies.

Structure:

Cable TV signals are transmitted through coaxial or fiber-optic cables directly to each household without the need for external antennas.
Satellite TV includes television programming with the use of communication satellites that transmit to satellite dishes. A dedicated satellite receiver (external set-top boxes or built into TV sets) decodes the television program.
Digital Terrestrial Television (DTT), sometimes known as direct-to-terrestrial television, is a type of television reception in which a signal is transmitted directly to a viewer's antenna rather than through a cable or satellite system. As a rule, HDTV signals are available through digital terrestrial television, and this type of television also makes better use of the radio spectrum.

Additional information:
Traditional TV Advertising comprises advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending and users. Figures are based on Traditional TV Advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Market

Region

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Currency

Analyst Opinion

The Traditional TV Advertising market in Slovenia has been experiencing significant growth in recent years.

Customer preferences: Slovenian consumers still have a strong preference for traditional TV advertising. Despite the rise of digital platforms and streaming services, many people in Slovenia still rely on traditional TV as their primary source of entertainment. This is reflected in the high viewership ratings of popular TV channels and shows in the country.

Trends in the market: One of the key trends in the Traditional TV Advertising market in Slovenia is the increasing demand for targeted advertising. Advertisers are realizing the importance of reaching their target audience effectively and are investing in technologies that allow them to deliver personalized ads to specific viewers. This trend is driven by the availability of data and analytics that enable advertisers to understand their audience better and tailor their messages accordingly. Another trend in the market is the integration of digital advertising into traditional TV channels. Many TV networks in Slovenia are now offering digital advertising options alongside their traditional TV ad slots. This allows advertisers to reach a wider audience and take advantage of the growing popularity of digital platforms.

Local special circumstances: Slovenia is a small country with a relatively homogenous population. This makes it easier for advertisers to target their messages and reach a specific audience. Advertisers in Slovenia can create campaigns that resonate with the local culture and values, resulting in more effective and impactful advertising.

Underlying macroeconomic factors: The growth of the Traditional TV Advertising market in Slovenia can also be attributed to the overall economic stability and prosperity of the country. Slovenia has a strong economy and a high standard of living, which translates into increased consumer spending power. Advertisers are capitalizing on this by investing in TV advertising to promote their products and services. In conclusion, the Traditional TV Advertising market in Slovenia is thriving due to customer preferences for traditional TV, the demand for targeted advertising, the integration of digital advertising, local special circumstances, and the underlying macroeconomic factors. Advertisers in Slovenia are leveraging these trends and factors to create effective and impactful TV advertising campaigns.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on traditional TV advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, number of households with television, and consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.