Market Insights Advertising & Media Advertising

TV & Video Advertising - Slovenia

Slovenia

Ad spending in the TV & Video Advertising market in Slovenia is forecasted to reach US$86.98m in 2024.
The largest market is Digital Video Advertising with a market volume of US$47.27m in 2024.
When considering global comparison, the United States is expected to generate the highest ad spending with US$144.60bn in 2024.
The average ad spending per user in the Digital Video Advertising market is projected to be US$25.83 in 2024.
By 2029, the number of TV Viewers in Slovenia is anticipated to be 1.8m users.
Slovenia's TV & Video Advertising market is embracing digital transformation, with a shift towards programmatic buying and personalized content to target niche audiences effectively.

Key regions: United States, India, China, Japan, United Kingdom

Definition:
TV & Video Advertising includes advertising in the form of moving visual images instead of traditional broadcast television and all ad formats within digital video channels. Traditional TV Advertising includes non-digital formats and excludes all forms of digital TV advertising. Traditional TV Advertising also covers all ad spending on pay-TV operators and networks, free-to-air networks, and free-to-air spin-off digital channels from terrestrial network operators. In comparison, Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps that appear on computer screens, smartphones, tablets, and other internet-connected devices.

Structure:

Traditional TV Advertising includes all ad spending on moving image formats broadcasted via traditional transmission channels such as terrestrial and digital terrestrial (DTTV, DTT, DTTB) TV, cable TV, satellite TV, and linear TV delivered via Internet Protocol television (IPTV).
Digital Video Advertising formats are displayed as instream and outstream video ads. Instream video ads include advertising that appears before, during, or after the streamed video (pre-roll, mid-roll, and post-roll video ads) and video overlays (text- or image-based overlays that appear while watching a video). Outstream video ads include video advertising that appears in non-video environments, e.g., in-feed on social media or text-based content (so-called native advertising).

Additional information:
The TV & Video Advertising market comprises advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending and users for the market. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Additional definitions of Traditional TV Advertising and Digital Video Advertising can be found on the respective pages. For more information on the data displayed, use the info button right next to the boxes.

Market

Region

Region comparison

Currency

Analyst Opinion

The TV & Video Advertising market in Slovenia has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing availability and affordability of digital platforms. Customer preferences in Slovenia have shifted towards consuming content on digital platforms, such as streaming services and social media. This trend is in line with global patterns, as viewers seek more personalized and on-demand content. Advertisers are recognizing the importance of reaching audiences through these digital channels, leading to a surge in digital advertising spending. Trends in the market indicate that advertisers in Slovenia are investing more in video advertising, both on traditional television and digital platforms. This can be attributed to the effectiveness of video ads in capturing viewers' attention and conveying brand messages. Advertisers are leveraging the power of video to create engaging and immersive experiences for their target audience. Another trend in the market is the growth of programmatic advertising in Slovenia. Programmatic advertising allows advertisers to automate the buying and placement of ads, enabling them to reach specific audiences with relevant content. This data-driven approach to advertising has gained popularity in Slovenia as it offers greater efficiency and targeting capabilities. Local special circumstances in Slovenia, such as the small population and limited advertising budgets, have also influenced the TV & Video Advertising market. Advertisers in Slovenia must carefully allocate their budgets to reach their target audience effectively. This has resulted in a focus on targeted advertising strategies and a shift towards digital platforms, which offer more cost-effective advertising options. Underlying macroeconomic factors, such as the overall economic growth and consumer spending, also play a role in the development of the TV & Video Advertising market in Slovenia. As the economy grows, businesses have more resources to invest in advertising, leading to increased spending in the market. Additionally, consumer spending habits and purchasing power influence advertisers' decisions on where to allocate their budgets. In conclusion, the TV & Video Advertising market in Slovenia is evolving to meet the changing customer preferences and the growing availability of digital platforms. Advertisers are investing more in video advertising and leveraging programmatic advertising to reach their target audience more effectively. Local special circumstances, such as limited advertising budgets, have also shaped the market dynamics. Overall economic growth and consumer spending patterns are important factors driving the development of the market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on TV and video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers traditional TV advertising (non-digital formats such as terrestrial TV, cable TV, satellite TV, and linear TV) and digital video advertising (video ad formats: web-based, app-based, on social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, media consumption, internet users, consumer spending, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.