Digital Video Advertising - Romania

Ad spending in the Digital Video Advertising market in Romania is forecasted to reach US$130.60m in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 5.49%, leading to a projected market volume of US$179.90m by 2030.
With a projected market volume of US$85.39bn in 2024, the majority of revenue will be generated the United States.
Within the Digital Video Advertising market, 60% of total ad spending will be attributed to mobile in 2030.
The average ad spending per internet user in the Digital Video Advertising market is estimated to be US$7.48 in 2024.
Connected TV ad spending in the Digital Video Advertising market is expected to reach US$11.45m in 2024, with a projected market volume of US$14.66m by 2030, showing an annual growth rate (CAGR 2024-2030) of 4.21%.
Ad spending on short-form videos in the Digital Video Advertising market is projected to amount to US$58.36m in 2024, with an expected annual growth rate (CAGR 2024-2030) of 9.48%, resulting in a projected market volume of US$100.50m by 2030.
In Romania, the Digital Video Advertising market is rapidly expanding, driven by increased internet penetration and growing demand for online video content.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in Romania is experiencing significant growth and development.

Customer preferences: Customers in Romania are increasingly turning to digital video advertising as a means of reaching their target audience. This is due to the growing popularity of online video platforms and the increasing number of internet users in the country. Customers are attracted to the ability to reach a large and diverse audience through digital video advertising, as well as the ability to track and measure the effectiveness of their campaigns.

Trends in the market: One of the key trends in the Digital Video Advertising market in Romania is the shift towards mobile video advertising. With the widespread adoption of smartphones and the increasing availability of high-speed mobile internet, more and more people are consuming video content on their mobile devices. This has created a significant opportunity for advertisers to reach their target audience through mobile video ads. Advertisers are also increasingly using programmatic advertising to target specific demographics and optimize their ad spend. Another trend in the market is the rise of native video advertising. Native video ads are seamlessly integrated into the content of a website or app, making them less intrusive and more engaging for viewers. This type of advertising is particularly effective in capturing the attention of users and driving higher engagement rates.

Local special circumstances: Romania has a relatively high internet penetration rate, with a large percentage of the population having access to the internet. This provides a favorable environment for digital video advertising, as there is a large and growing audience that can be reached through online platforms. Additionally, Romania has a growing middle class with increasing disposable income, which makes it an attractive market for advertisers.

Underlying macroeconomic factors: The Romanian economy has been growing steadily in recent years, which has contributed to the growth of the Digital Video Advertising market. As the economy continues to improve, businesses are investing more in advertising to promote their products and services. Additionally, the government has been implementing policies to support the growth of the digital economy, which has created a favorable environment for digital advertising. In conclusion, the Digital Video Advertising market in Romania is experiencing significant growth and development. Customer preferences are shifting towards mobile and native video advertising, and advertisers are increasingly using programmatic advertising to optimize their campaigns. The local special circumstances, such as high internet penetration and a growing middle class, contribute to the growth of the market. The underlying macroeconomic factors, including a growing economy and government support for the digital economy, also play a role in the development of the market.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.