The Digital Video Advertising market in North Macedonia has been experiencing significant growth in recent years.
Customer preferences: Customers in North Macedonia have shown a strong preference for digital video advertising due to its engaging and interactive nature. With the increasing popularity of smartphones and high-speed internet, consumers are spending more time watching videos online. This has created a lucrative opportunity for advertisers to reach their target audience through digital video platforms.
Trends in the market: One of the key trends in the digital video advertising market in North Macedonia is the shift from traditional TV advertising to online video advertising. Advertisers are recognizing the effectiveness of digital video in reaching their target audience and are allocating more of their advertising budgets towards online platforms. This trend is expected to continue as more consumers embrace digital streaming services and spend less time watching traditional TV. Another trend in the market is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend is particularly relevant in North Macedonia, where advertisers are looking for ways to optimize their advertising spend and reach a larger audience.
Local special circumstances: One of the unique circumstances in North Macedonia is the relatively low cost of digital video advertising compared to other countries in the region. This has attracted both local and international advertisers to invest in digital video advertising campaigns in the country. Additionally, the high internet penetration rate in North Macedonia has made it easier for advertisers to reach a large audience through online video platforms.
Underlying macroeconomic factors: The growth of the digital video advertising market in North Macedonia can also be attributed to the country's overall economic development. As the economy continues to grow, more businesses are investing in advertising to promote their products and services. This has created a demand for digital video advertising solutions, driving the growth of the market. In conclusion, the Digital Video Advertising market in North Macedonia is experiencing significant growth due to customer preferences for digital video, the shift from traditional TV advertising to online video advertising, the rise of programmatic advertising, the relatively low cost of digital video advertising in the country, and the overall economic development of North Macedonia.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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