The Digital Classifieds market in North Macedonia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital platforms for buying and selling goods and services.
Customer preferences: In North Macedonia, customers are increasingly turning to digital classifieds platforms to buy and sell a wide range of products and services. This shift in preference can be attributed to several factors. Firstly, digital classifieds platforms offer convenience and ease of use, allowing customers to browse and search for items from the comfort of their own homes. Additionally, these platforms provide a wide variety of products and services, giving customers more options to choose from compared to traditional classifieds methods.
Trends in the market: One of the key trends in the Digital Classifieds market in North Macedonia is the growing popularity of online marketplaces for second-hand goods. Customers are increasingly looking for affordable options and are willing to buy pre-owned items in good condition. This trend is particularly evident in the electronics and fashion categories, where customers can find high-quality products at lower prices. Another trend in the market is the rise of specialized digital classifieds platforms. These platforms cater to specific niches, such as real estate, jobs, and automobiles. By focusing on a specific category, these platforms are able to provide more targeted and relevant listings to customers, enhancing their overall experience.
Local special circumstances: North Macedonia has a relatively small population compared to other countries, which presents both challenges and opportunities for the Digital Classifieds market. On one hand, the smaller population means that the market size is limited, and competition among digital classifieds platforms can be intense. On the other hand, the smaller market size allows for more focused and localized platforms that can cater to the specific needs and preferences of the local population.
Underlying macroeconomic factors: The growth of the Digital Classifieds market in North Macedonia is also influenced by underlying macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for the growth of digital classifieds platforms, as customers have more purchasing power and are more willing to engage in online transactions. Furthermore, the increasing internet penetration rate in North Macedonia has played a significant role in the development of the Digital Classifieds market. As more people gain access to the internet, the potential customer base for digital classifieds platforms expands, driving further growth in the market. In conclusion, the Digital Classifieds market in North Macedonia is experiencing growth due to changing customer preferences, the rise of specialized platforms, and favorable macroeconomic factors. As customers continue to embrace digital platforms for buying and selling goods and services, the market is expected to further expand in the coming years.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
