Digital Video Advertising - Finland

Ad spending in the Digital Video Advertising market in Finland is forecasted to reach US$210.60m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 5.18%, leading to a projected market volume of US$285.10m by 2030.
With a projected market volume of US$85.39bn in 2024, the majority of revenue will be generated the United States.
Within the Digital Video Advertising market in Finland, 80% of total ad spending is expected to come from mobile in 2030.
The average ad spending per internet user in the Digital Video Advertising market in Finland is projected to be US$41.72 in 2024.
Connected TV ad spending in the Digital Video Advertising market in Finland is estimated to reach US$36.04m in 2024.
Connected TV is predicted to exhibit an annual growth rate (CAGR 2024-2030) of 5.32%, resulting in a projected market volume of US$49.18m by 2030.
The ad spending on short-form videos in the Digital Video Advertising market in Finland is projected to amount to US$71.41m in 2024.
The ad spending on short-form videos is expected to showcase an annual growth rate (CAGR 2024-2030) of 9.09%, leading to a projected market volume of US$120.40m by 2030.
Finland's Digital Video Advertising market is leveraging advanced analytics to target niche audiences, driving higher engagement and ROI.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in Finland has seen significant growth in recent years, driven by changing customer preferences and the increasing availability of high-speed internet.

Customer preferences: Customers in Finland are increasingly turning to digital video platforms for entertainment and information. This shift in preference has been fueled by the convenience and flexibility offered by digital platforms, as well as the wide variety of content available. As a result, advertisers are increasingly targeting these platforms to reach their target audience.

Trends in the market: One of the key trends in the Digital Video Advertising market in Finland is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad space, making it more efficient and cost-effective. This trend has been driven by advancements in technology and data analytics, which have made it easier for advertisers to target specific audiences and measure the effectiveness of their campaigns. Another trend in the market is the increasing use of mobile devices for video consumption. Finland has one of the highest smartphone penetration rates in the world, and this has led to a significant increase in mobile video viewing. Advertisers are now focusing on creating mobile-friendly video ads to reach this growing audience.

Local special circumstances: Finland has a highly developed digital infrastructure, with widespread access to high-speed internet. This has made it easier for consumers to access digital video content and has created a favorable environment for digital video advertising. Additionally, Finland has a high level of digital literacy among its population, which has further contributed to the growth of the market.

Underlying macroeconomic factors: The strong economy in Finland has also played a role in the growth of the Digital Video Advertising market. With a high GDP per capita and low unemployment rates, consumers have more disposable income to spend on entertainment and are more likely to engage with digital video platforms. Additionally, the Finnish government has implemented policies to promote digital innovation and entrepreneurship, which has created a favorable environment for the development of the Digital Video Advertising market. In conclusion, the Digital Video Advertising market in Finland is experiencing significant growth due to changing customer preferences, the rise of programmatic advertising, and the increasing use of mobile devices for video consumption. The country's advanced digital infrastructure, high level of digital literacy, and strong economy have also contributed to the market's development.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.