Instant Messaging Advertising - Finland

Ad spending in the Instant Messaging Advertising market in Finland is forecasted to reach US$364.10k in 2024.
The market is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.80%, leading to an estimated market volume of US$405.20k by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$74.28m in 2024).
The projected average ad spending per internet user in the Instant Messaging Advertising market is set to be US$0.07 in 2024.
Finland's Instant Messaging Advertising market sees a surge in personalized campaigns, leveraging the country's high mobile penetration and tech-savvy audience.

Definition:

Instant Messaging Advertising refers to advertising that delivers promotional messages to potential customers through online chat platforms or applications. This type of ad spending covers various ad formats that appear within or alongside instant messaging conversations, such as instant messaging on Facebook messenger or applications such as WhatsApp, Line, and WeChat.

Additional information:

Instant Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for instant messaging advertisements
Software fees for creating and distributing instant messaging advertisements

Service agencies
Consultant fees
Production costs
Design services

The Instant Messaging Advertising market in Finland has been experiencing significant growth in recent years.

Customer preferences: Finland has a highly connected population, with a high percentage of people using instant messaging platforms on a daily basis. This has created a favorable environment for advertisers to reach a large and engaged audience through instant messaging advertising.

Trends in the market: One of the key trends in the Instant Messaging Advertising market in Finland is the increasing use of personalized and targeted advertising. Advertisers are leveraging the data collected from instant messaging platforms to deliver personalized ads to users based on their interests, demographics, and browsing behavior. This trend is driven by the growing demand for more relevant and engaging advertising experiences. Another trend in the market is the rise of native advertising within instant messaging platforms. Native ads seamlessly blend in with the user experience, making them less intrusive and more effective in capturing users' attention. Advertisers are increasingly using native ads to deliver their messages in a way that feels natural and organic to the platform.

Local special circumstances: Finland has a strong digital infrastructure, with a high level of internet penetration and smartphone usage. This has contributed to the popularity of instant messaging platforms in the country. As a result, advertisers have a wide range of platforms to choose from when it comes to reaching their target audience.

Underlying macroeconomic factors: The growth of the Instant Messaging Advertising market in Finland can be attributed to several macroeconomic factors. Firstly, Finland has a stable and prosperous economy, which has created a favorable environment for businesses to invest in advertising. Secondly, the high level of digitalization in the country has made it easier for advertisers to reach their target audience through instant messaging platforms. Finally, the increasing popularity of instant messaging platforms among consumers has created a demand for advertising opportunities within these platforms. In conclusion, the Instant Messaging Advertising market in Finland is experiencing significant growth due to the country's highly connected population, the increasing use of personalized and targeted advertising, the rise of native advertising, the strong digital infrastructure, the stable economy, and the growing popularity of instant messaging platforms among consumers. Advertisers in Finland are leveraging these trends and special circumstances to reach a large and engaged audience through instant messaging advertising.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Instant Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing instant messaging advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.