Digital Video Advertising in D-A-CH is experiencing significant growth and development, driven by customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in D-A-CH are shifting towards digital video advertising due to its engaging and interactive nature. Consumers are increasingly spending more time online, particularly on social media platforms and streaming services, where video content is prevalent. This has created a demand for video advertising that can effectively capture and retain viewers' attention. Advertisers are recognizing the effectiveness of video ads in conveying their messages and are allocating more of their budgets towards this medium. Trends in the Digital Video Advertising market in D-A-CH are also contributing to its development. One key trend is the rise of programmatic advertising, which enables advertisers to automate the buying and selling of ad inventory. This technology allows for more targeted and personalized video ads, increasing their relevance to consumers. Additionally, the increasing availability of high-quality video content and the proliferation of mobile devices have further fueled the growth of digital video advertising in the region. Local special circumstances in D-A-CH are also shaping the Digital Video Advertising market. The region has a high internet penetration rate and a strong digital infrastructure, making it conducive for online advertising. Moreover, D-A-CH countries have a high level of disposable income and a strong consumer market, making it an attractive target for advertisers. The region's diverse cultural landscape also presents opportunities for advertisers to tailor their video ads to specific local markets, further enhancing their effectiveness. Underlying macroeconomic factors are playing a significant role in the development of the Digital Video Advertising market in D-A-CH. The region has a stable and growing economy, which provides a favorable business environment for advertisers. Furthermore, the increasing digitalization of industries and the shift towards e-commerce have created new opportunities for digital video advertising. Advertisers are leveraging these trends to reach consumers at various touchpoints in their online journey, from social media platforms to e-commerce websites. In conclusion, the Digital Video Advertising market in D-A-CH is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Advertisers are capitalizing on the increasing demand for video ads and the effectiveness of this medium in capturing consumers' attention. With the ongoing digital transformation and the availability of high-quality video content, the Digital Video Advertising market in D-A-CH is expected to continue its upward trajectory.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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