Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Estonia

Estonia

In Estonia, ad spending in the Digital Out-of-Home Advertising market is forecasted to reach US$2.63m in 2024.
The expected annual growth rate (CAGR 2024-2029) for ad spending is 6.72%, leading to a projected market volume of US$3.64m by 2029.
With a projected market volume of US$4,366.00m in 2024, the majority of ad spending will originate from China.
The average ad spending per capita in the Digital Out-of-Home Advertising market is projected to be US$2.00 in 2024.
Estonia's Digital Out-of-Home Advertising market is rapidly expanding, leveraging innovative technology to engage consumers in a dynamic and interactive way.

Key regions: India, France, United States, United Kingdom, China

Market

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Region comparison

Currency

Analyst Opinion

The Digital Out-of-Home Advertising market in Estonia is experiencing significant growth and development.

Customer preferences: Estonian consumers are increasingly embracing digital out-of-home advertising as a means of engaging with brands and staying informed about products and services. This is driven by the fact that digital out-of-home advertising offers a more interactive and visually appealing experience compared to traditional advertising methods. Additionally, the ability to target specific audiences based on location and time of day is highly appealing to advertisers, as it allows them to reach their target market more effectively.

Trends in the market: One of the key trends in the digital out-of-home advertising market in Estonia is the adoption of innovative technologies. Advertisers are utilizing digital signage, interactive displays, and augmented reality to create engaging and immersive experiences for consumers. This not only captures their attention but also increases the likelihood of them engaging with the advertisement and remembering the brand. Furthermore, the integration of real-time data and analytics allows advertisers to measure the effectiveness of their campaigns and make data-driven decisions for future campaigns. Another trend in the market is the increasing focus on programmatic advertising. Programmatic advertising enables advertisers to automate the buying and selling of ad space, making the process more efficient and cost-effective. This trend is driven by the growing popularity of programmatic advertising in the global market and the desire for advertisers in Estonia to leverage the benefits of this technology. By using programmatic advertising, advertisers can target specific audiences based on their interests, demographics, and location, ensuring that their messages are delivered to the right people at the right time.

Local special circumstances: Estonia has a highly digital-savvy population, with a high internet penetration rate and a strong culture of using digital devices. This makes the country an ideal market for digital out-of-home advertising, as consumers are already accustomed to interacting with digital content on a daily basis. Additionally, Estonia has a high level of smartphone penetration, which further enhances the effectiveness of digital out-of-home advertising, as consumers can easily engage with advertisements using their mobile devices.

Underlying macroeconomic factors: The growth of the digital out-of-home advertising market in Estonia is also influenced by macroeconomic factors. The country has a stable and growing economy, which has led to increased consumer spending and a greater demand for advertising. Additionally, Estonia has a strong tourism industry, with a significant number of international visitors each year. This presents an opportunity for advertisers to target both domestic and international audiences through digital out-of-home advertising. In conclusion, the Digital Out-of-Home Advertising market in Estonia is experiencing growth and development due to customer preferences for interactive and targeted advertising, the adoption of innovative technologies, and the focus on programmatic advertising. The country's digital-savvy population, high smartphone penetration, stable economy, and thriving tourism industry contribute to the growth of the market. As digital out-of-home advertising continues to evolve and become more sophisticated, it is likely that the market in Estonia will continue to expand.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.