Market Insights Advertising & Media Advertising Direct Messaging Advertising

SMS Advertising - Estonia

Estonia

Ad spending in the SMS Advertising market in Estonia is forecasted to reach US$144.50k in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 1.16%, leading to a projected market volume of US$153.10k by 2029.
When compared globally, the United States is expected to generate the most ad spending (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market is projected to be US$0.11 in 2024.
Estonia's SMS Advertising market is capitalizing on the country's high mobile phone penetration rate, offering targeted and cost-effective marketing solutions to businesses.

Key regions: India, Germany, China, United Kingdom, Australia

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Analyst Opinion

The SMS Advertising market in Estonia has been experiencing significant growth in recent years.

Customer preferences: Customers in Estonia have shown a strong preference for SMS advertising due to its convenience and effectiveness. SMS messages have a high open rate and are more likely to be read by recipients compared to other forms of advertising. Additionally, SMS advertising allows for personalized and targeted messaging, which resonates well with customers in Estonia.

Trends in the market: One of the key trends in the SMS Advertising market in Estonia is the increasing adoption of mobile devices. Estonia has one of the highest smartphone penetration rates in Europe, with a large portion of the population using their mobile devices as their primary means of communication. This presents a significant opportunity for businesses to reach their target audience through SMS advertising. Another trend in the market is the integration of SMS advertising with other marketing channels. Businesses in Estonia are increasingly using SMS advertising as part of their multi-channel marketing strategies, combining it with email marketing, social media advertising, and other digital marketing techniques. This integration allows for a more cohesive and effective advertising campaign.

Local special circumstances: Estonia has a highly digitalized society, with a strong focus on technology and innovation. This has created a favorable environment for the growth of the SMS Advertising market. The tech-savvy population in Estonia is receptive to new technologies and is more likely to engage with SMS advertising campaigns.

Underlying macroeconomic factors: The strong economic growth in Estonia has also contributed to the development of the SMS Advertising market. As the economy continues to grow, businesses have more resources to invest in advertising and marketing activities, including SMS advertising. Additionally, the increasing disposable income of consumers in Estonia has led to higher consumer spending, creating a demand for targeted advertising messages. In conclusion, the SMS Advertising market in Estonia is thriving due to customer preferences for convenience and effectiveness, the increasing adoption of mobile devices, the integration of SMS advertising with other marketing channels, the tech-savvy population, and the strong macroeconomic factors. As the market continues to evolve, businesses in Estonia are expected to leverage SMS advertising as a key component of their marketing strategies.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.