Market Insights Advertising & Media Advertising Out-of-Home Advertising

Digital Out-of-Home Advertising - Denmark

Denmark

Ad spending in the Digital Out-of-Home Advertising market in Denmark is forecasted to reach US$53.95m in 2024.
The sector is anticipated to display an annual growth rate (CAGR 2024-2029) of 7.81%, leading to an estimated market volume of US$78.57m by 2029.
With a projected market volume of US$4,366.00m in 2024, the majority of ad spending will originate from China.
The average ad spending per capita in the Digital Out-of-Home Advertising market is expected to be US$9.08 in 2024.
Denmark's Digital Out-of-Home Advertising market is thriving with innovative interactive campaigns targeting tech-savvy consumers in urban centers like Copenhagen.

Key regions: India, France, United States, United Kingdom, China

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Analyst Opinion

The Digital Out-of-Home Advertising market in Denmark has been experiencing significant growth in recent years, driven by changing customer preferences and advancements in technology.

Customer preferences: Customers in Denmark are increasingly looking for more interactive and engaging advertising experiences. They want advertisements that are tailored to their interests and preferences, and that provide them with useful and relevant information. As a result, there has been a shift towards digital out-of-home advertising, which allows for greater customization and interactivity.

Trends in the market: One of the key trends in the digital out-of-home advertising market in Denmark is the adoption of programmatic advertising. Programmatic advertising allows for real-time bidding and targeting, which enables advertisers to reach their desired audience more effectively. This trend is driven by the increasing availability of data and analytics, which allow advertisers to better understand their target audience and optimize their campaigns. Another trend in the market is the use of dynamic content in digital out-of-home advertising. This involves displaying different content based on factors such as time of day, weather conditions, or audience demographics. Dynamic content allows advertisers to deliver more personalized and relevant messages to their audience, increasing the effectiveness of their campaigns.

Local special circumstances: Denmark has a highly digital-savvy population, with a high level of smartphone penetration and internet usage. This makes it an ideal market for digital out-of-home advertising, as people are already accustomed to interacting with digital content on their devices. Additionally, Denmark has a strong outdoor advertising culture, with a long history of using billboards and signage to reach consumers. This makes the transition to digital out-of-home advertising a natural progression for the market.

Underlying macroeconomic factors: The strong economy in Denmark has also contributed to the growth of the digital out-of-home advertising market. With a high GDP per capita and low unemployment rate, consumers have more disposable income to spend on goods and services. This creates opportunities for advertisers to reach a larger audience and drive sales. In conclusion, the Digital Out-of-Home Advertising market in Denmark is growing rapidly due to changing customer preferences, advancements in technology, and favorable macroeconomic conditions. Advertisers are increasingly adopting programmatic advertising and using dynamic content to deliver personalized and relevant messages to their audience. With a highly digital-savvy population and a strong outdoor advertising culture, Denmark is well-positioned for further growth in the digital out-of-home advertising market.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital out-of-home advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers internet-connected out-of-home advertisements such as digital billboards, digital street furniture, digital transit and transportation, and digital place-based media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and internet infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.