Market Insights Advertising & Media Advertising Audio Advertising

Digital Audio Advertising - Denmark

Denmark

In Denmark, ad spending in the Digital Audio Advertising market is forecasted to reach US$14.91m in 2024.
The expected annual growth rate (CAGR 2024-2029) is 3.93%, leading to a projected market volume of US$18.08m by 2029.
With a projected market volume of US$6,586.00m in 2024, the majority of revenue will be generated the United States.
By 2029, the number of listeners in the Digital Audio Advertising market is anticipated to reach 2.0m users.
The average ad spending per user in the Digital Audio Advertising market is estimated to be US$10.18 in 2024.
In 2029, 83% of total ad spending in the Digital Audio Advertising market will be generated through mobile.
Denmark's digital audio advertising market is experiencing rapid growth, with companies leveraging podcasts and streaming platforms to target specific audiences effectively.

Key regions: United States, France, India, Asia, Japan

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Analyst Opinion

The Digital Audio Advertising market in Denmark has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing popularity of streaming services.

Customer preferences: Danish consumers have shown a strong preference for digital audio platforms, such as music streaming services and podcasts. This shift in consumer behavior can be attributed to several factors, including the convenience and accessibility of these platforms, as well as the wide variety of content available. Additionally, the younger demographic in Denmark is particularly receptive to digital audio advertising, as they are more likely to be active users of streaming services.

Trends in the market: One of the key trends in the Digital Audio Advertising market in Denmark is the increasing adoption of programmatic advertising. Programmatic advertising allows advertisers to target specific audiences based on their demographics, interests, and behavior, resulting in more personalized and effective campaigns. This trend is driven by advancements in technology and data analytics, which enable advertisers to optimize their advertising spend and maximize their return on investment. Another trend in the market is the growing popularity of native advertising within digital audio platforms. Native advertising seamlessly integrates sponsored content into the user experience, making it less intrusive and more engaging for listeners. This form of advertising is particularly effective in the digital audio space, as it allows brands to align their messaging with the content that listeners are already interested in.

Local special circumstances: Denmark has a highly developed digital infrastructure, with widespread access to high-speed internet and mobile connectivity. This has created a favorable environment for the growth of digital audio advertising, as it allows for seamless streaming and access to digital audio content. Additionally, Danish consumers have a high level of digital literacy, making them more receptive to digital advertising.

Underlying macroeconomic factors: The Danish economy has been performing well in recent years, with steady GDP growth and low unemployment rates. This positive economic environment has contributed to increased consumer spending and confidence, which in turn has driven the growth of the Digital Audio Advertising market. Furthermore, the Danish advertising industry as a whole has been embracing digital advertising formats, recognizing their effectiveness and potential for reaching target audiences.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.