Influencer Advertising - El Salvador

Ad spending in the Influencer Advertising market in El Salvador is forecasted to reach US$3.29m in 2024.
The expected annual growth rate (CAGR 2024-2030) of ad spending is 8.08%, leading to a projected market volume of US$5.25m by 2030.
The average ad spending per internet user in the Influencer Advertising market in El Salvador is projected to be US$0.66 in 2024.
When compared globally, China will generate the most ad spending, amounting to US$19.16bn in 2024.
El Salvador's Influencer Advertising market is rapidly expanding, with local influencers gaining traction and driving brand engagement among the population.

Definition:
Influencer Advertising refers to advertising that allows marketers to promote products or services by collaborating with influencers on social media. Influencer Advertising allows marketers to reach targeted audiences based on the influencer’s performance and their follower profiles; they also have the ability to measure the performance of campaigns. Influencer Advertising refers to all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.

Additional information:
Influencer Advertising comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Advertising spending paid directly to influencers to post sponsored content

The values of giveaway products as well as services that influencers receive in exchange for reviews, mentions, or giveaways for their followers
Advertising spending allocated to paid social media campaigns to boost content
Affiliate commissions, i.e., the commissions that are paid to influencers when someone makes a purchase based on their content or links
Gross merchandise volume (GMV) of transactions from sponsored posts or live streams

The Influencer Advertising market in El Salvador is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this growth. Customer preferences in El Salvador are shifting towards digital platforms and social media. With the increasing popularity of social media platforms such as Facebook, Instagram, and YouTube, consumers are spending more time online and engaging with influencers. This has created a demand for influencer advertising as businesses seek to reach their target audience through these digital channels. Influencers are seen as trustworthy and relatable figures, making their endorsements and recommendations highly influential in consumer purchasing decisions. Trends in the market indicate that influencer advertising is becoming an integral part of marketing strategies in El Salvador. Businesses are recognizing the effectiveness of influencer marketing in reaching their target audience and driving brand awareness. Influencer collaborations, sponsored content, and product placements are becoming common practices in the advertising landscape. As a result, influencers are becoming key players in the marketing industry, with brands investing significant resources in building relationships with them. Local special circumstances in El Salvador contribute to the development of the influencer advertising market. The country has a relatively young population, with a high percentage of internet users. This demographic is highly active on social media platforms, making influencer advertising an effective way to engage with them. Additionally, El Salvador has a growing middle class with increasing purchasing power. This presents opportunities for businesses to tap into this market through influencer endorsements and promotions. Underlying macroeconomic factors also play a role in the growth of the influencer advertising market in El Salvador. The country has been experiencing steady economic growth, which has led to an increase in consumer spending. This provides businesses with the financial means to invest in influencer advertising campaigns. Furthermore, the rise of e-commerce and online shopping has created a need for businesses to establish a strong online presence, and influencer advertising is seen as a valuable tool in achieving this. In conclusion, the Influencer Advertising market in El Salvador is developing rapidly due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards digital platforms, the effectiveness of influencer marketing, the young and active population, and the growing middle class all contribute to the growth of this market. As businesses continue to recognize the value of influencer advertising, the market is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on influencer advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising fees paid directly to influencers to post sponsored content.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from independent databases, influencer marketing platforms, and third-party reports to analyze and estimate global influencer advertising spending. We start by researching on the average cost per content post on each social media platform, the number of influencers available on advertising platforms (breakdown by tier: nano, micro, macro, and mega), and the average number of posts per year. Then we estimate the market size for each country individually. We use relevant key market indicators and data from country-specific industry associations, such as GDP, social media users, and digital consumer spending. Lastly, we benchmark key countries or regions (global, United States, China, etc.) with external sources.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

Influencer marketing has become one of the most popular and effective forms of online marketing. With millions of internet users browsing social media platforms for entertainment, inspiration, and product recommendations daily, it is no surprise that marketers are harnessing the power of social media’s most recognizable faces for promotion. The global influencer marketing market value stood at 21.1 billion U.S. dollars as of 2023, having more than tripled since 2019. As influencer endorsement continues to mature as an industry, the size and value of influencer marketing platforms also continue to expand every year, making collaborations between brands and creators more profitable than ever.