In-App Advertising - Romania

Romania

Highlights

In 2024, Romania's ad spending in the In-App Advertising market is forecasted to reach US$174.00m.
The expected annual growth rate (CAGR 2024-2030) is 6.20%, leading to a projected market volume of US$249.60m by 2030.
The projected average ad spending per mobile internet user in the In-App Advertising market is US$10.98 in 2024.
When compared globally, China is anticipated to have the highest ad spending of US$132.80bn in 2024.
Romania is seeing a surge in In-App Advertising adoption, driven by the country's growing tech-savvy population and increasing smartphone penetration rates.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in Romania has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances.

Customer preferences: In Romania, like in many other countries, there has been a shift in customer preferences towards mobile devices and apps. With the increasing popularity of smartphones and tablets, more and more people are spending their time on mobile apps for various purposes such as social media, gaming, shopping, and entertainment. This has created a huge opportunity for advertisers to reach their target audience through in-app advertising.

Trends in the market: One of the key trends in the In-App Advertising market in Romania is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of ad inventory, making it more efficient and cost-effective. This trend has gained traction in Romania as advertisers look for ways to reach their target audience more effectively and optimize their advertising budgets. Another trend in the market is the increasing use of native ads in mobile apps. Native ads are designed to blend seamlessly with the app's content, providing a non-disruptive and more engaging advertising experience for users. This trend has been driven by the growing demand for user-friendly and non-intrusive ad formats.

Local special circumstances: Romania has a relatively high smartphone penetration rate, with a large percentage of the population using smartphones on a daily basis. This provides a fertile ground for in-app advertising, as advertisers can reach a wide audience through mobile apps. Additionally, Romania has a young and tech-savvy population, which is more likely to engage with mobile apps and respond to in-app advertisements.

Underlying macroeconomic factors: The strong economic growth in Romania has also contributed to the development of the In-App Advertising market. As the economy grows, consumers have more disposable income to spend on goods and services, including mobile apps. This has led to an increase in app downloads and usage, creating more opportunities for in-app advertising. In conclusion, the In-App Advertising market in Romania is growing rapidly due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Advertisers are increasingly focusing on mobile apps as a platform to reach their target audience, and the use of programmatic advertising and native ads is on the rise. With a high smartphone penetration rate and a young population, Romania provides a favorable environment for the growth of the In-App Advertising market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.