Web Push Advertising - Ethiopia | Statista Market Forecast

The country in Ethiopia is expected to witness a significant rise in ad spending within the Web Push Advertising market, with projections indicating a surge to US$302.20k by 2024.
The sector is anticipated to display a Compound Annual Growth Rate (CAGR 2024-2030) of 0.91%, leading to a market volume forecast of US$319.00k by 2030.
When compared globally, the United States is set to dominate in ad spending, with an estimated US$1.21bn in 2024.
The projected average ad spending per internet user in the Web Push Advertising market for Ethiopia is US$0.01 in 2024.
Ethiopia's growing digital landscape is driving a surge in Web Push Advertising, capturing the attention of local businesses seeking innovative marketing strategies.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Ethiopia is experiencing significant growth and development.

Customer preferences: In Ethiopia, there is a growing demand for digital advertising solutions, including web push advertising. With the increasing internet penetration and smartphone adoption rates, consumers are becoming more connected and reliant on digital platforms for information and entertainment. This has created a favorable environment for web push advertising, as it allows businesses to reach their target audience directly on their devices, without the need for an app or website.

Trends in the market: One of the key trends in the web push advertising market in Ethiopia is the shift towards personalized and targeted advertising. Businesses are increasingly using data analytics and customer segmentation techniques to tailor their web push campaigns to individual preferences and behavior. This allows them to deliver more relevant and engaging messages, resulting in higher conversion rates and customer satisfaction. Another trend in the market is the integration of web push advertising with other digital marketing channels. Businesses are recognizing the importance of a multi-channel approach and are leveraging web push notifications to complement their email marketing, social media advertising, and search engine optimization efforts. This integration allows for a more cohesive and consistent brand messaging across different platforms, increasing brand awareness and customer engagement.

Local special circumstances: Ethiopia is a diverse country with a large rural population. While urban areas are experiencing rapid internet and smartphone adoption, rural areas still face infrastructure challenges and limited access to digital technologies. This digital divide poses a unique challenge for web push advertising in Ethiopia, as businesses need to consider the varying levels of internet connectivity and device capabilities across different regions. However, as the government continues to invest in expanding internet infrastructure and improving digital literacy, the potential for web push advertising in rural areas is expected to grow.

Underlying macroeconomic factors: Ethiopia has been experiencing steady economic growth in recent years, with a focus on attracting foreign investment and promoting entrepreneurship. This has resulted in a growing middle class and an increase in disposable income, driving consumer spending and demand for products and services. As businesses compete for the attention of this expanding consumer base, web push advertising provides an effective and cost-efficient way to reach and engage potential customers. In conclusion, the Web Push Advertising market in Ethiopia is thriving due to the increasing demand for digital advertising solutions, the shift towards personalized and targeted advertising, the integration of web push advertising with other marketing channels, the unique challenges and opportunities presented by the country's diverse population, and the underlying macroeconomic factors driving consumer spending and business growth.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.