In-App Advertising - Ethiopia

Ethiopia

Highlights

Ad spending in the In-App Advertising market in Ethiopia is forecasted to reach US$20.79m in 2024.
This represents a significant investment in advertising within the country.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 7.13%, leading to a projected market volume of US$31.43m by 2030.
This indicates a positive trend in advertising expenditure withEthiopia over the coming years.
The average ad spending per mobile internet user in the In-App Advertising market is projected to be US$0.38 in 2024, reflecting the amount spent on advertising to reach each mobile internet user in the country.
When compared globally, China is anticipated to lead in ad spending with US$132.80bn in 2024, showcasing the significant scale of advertising investments in the Chinese market.
Ethiopia's in-app advertising market is experiencing rapid growth due to the increasing smartphone penetration and digital adoption among its population.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in Ethiopia is experiencing significant growth and development.

Customer preferences: Ethiopian consumers are increasingly adopting smartphones and spending more time on mobile apps. As a result, there is a growing demand for in-app advertising as a way to reach these consumers. Advertisers are recognizing the potential of in-app advertising to effectively target and engage with their audience.

Trends in the market: One of the key trends in the In-App Advertising market in Ethiopia is the rise of social media platforms. Platforms like Facebook and Instagram are gaining popularity among Ethiopian users, providing a fertile ground for in-app advertising. Advertisers are leveraging these platforms to connect with their target audience and promote their products or services. Another trend in the market is the increasing use of mobile gaming apps. Mobile gaming is gaining traction in Ethiopia, and advertisers are capitalizing on this trend by incorporating in-app advertising into these games. This allows advertisers to reach a captive audience while they are engaged in gameplay, increasing the effectiveness of their advertising campaigns.

Local special circumstances: Ethiopia is experiencing rapid economic growth, which is driving increased consumer spending. This provides an opportunity for advertisers to tap into a growing market and promote their products or services through in-app advertising. Additionally, the young population in Ethiopia is tech-savvy and more likely to engage with mobile apps, making in-app advertising an effective way to reach this demographic.

Underlying macroeconomic factors: The Ethiopian government has been investing in infrastructure development, including the expansion of internet connectivity. This has resulted in increased access to mobile internet, driving the adoption of smartphones and mobile apps. As internet penetration continues to grow in Ethiopia, the In-App Advertising market is expected to expand further. In conclusion, the In-App Advertising market in Ethiopia is experiencing significant growth and development due to the increasing adoption of smartphones, the rise of social media platforms, and the growing popularity of mobile gaming apps. Advertisers are recognizing the potential of in-app advertising to effectively target and engage with the Ethiopian audience. The rapid economic growth and infrastructure development in Ethiopia are also contributing to the expansion of the In-App Advertising market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.