Web Push Advertising - El Salvador

El Salvador is expected to see ad spending in the Web Push Advertising market reach US$695.00k by 2024.
This spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.03%, leading to a projected market volume of US$739.30k by 2030.
When compared globally, the United States will generate the highest ad spending in 2024, amounting to US$1.21bn.
The projected average ad spending per internet user in the Web Push Advertising market is US$0.14 for 2024.
El Salvador's advertising market is increasingly embracing Web Push Advertising to reach tech-savvy consumers in a digitally connected economy.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in El Salvador is experiencing significant growth and development.

Customer preferences: Customers in El Salvador are increasingly turning to web push advertising as a way to receive personalized and targeted marketing messages. This form of advertising allows businesses to reach their target audience directly through their web browsers, without the need for email addresses or phone numbers. With the rise of mobile internet usage in El Salvador, web push advertising offers a convenient and effective way for businesses to engage with their customers.

Trends in the market: One of the key trends in the Web Push Advertising market in El Salvador is the increasing adoption of this advertising method by businesses across various industries. Companies are recognizing the potential of web push advertising to reach their target audience in a cost-effective and efficient manner. As a result, there has been a surge in the number of businesses incorporating web push notifications into their marketing strategies. Another trend in the market is the growing demand for personalized and relevant content. Customers in El Salvador are becoming more discerning and expect advertising messages to be tailored to their specific needs and interests. Web push advertising allows businesses to deliver personalized messages based on user behavior and preferences, resulting in higher engagement and conversion rates.

Local special circumstances: El Salvador has a relatively high internet penetration rate, with a significant portion of the population having access to the internet. This provides a favorable environment for the growth of web push advertising, as businesses can reach a wide audience through this channel. Additionally, the younger population in El Salvador, who are more tech-savvy and receptive to digital advertising, further contributes to the growth of the market.

Underlying macroeconomic factors: The growing Web Push Advertising market in El Salvador can also be attributed to the overall economic development of the country. As the economy continues to grow, businesses are investing more in marketing and advertising to expand their reach and increase their customer base. Web push advertising offers a cost-effective alternative to traditional advertising channels, making it an attractive option for businesses looking to maximize their marketing budgets. In conclusion, the Web Push Advertising market in El Salvador is witnessing significant growth and development. Customer preferences for personalized and targeted advertising, along with the increasing adoption of web push notifications by businesses, are driving this growth. The local special circumstances, such as high internet penetration and a tech-savvy population, further contribute to the market's expansion. Additionally, the underlying macroeconomic factors, including the overall economic development of the country, play a role in the growth of the market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.