Web Push Advertising - Central America

Ad spending in the Web Push Advertising market in Central America is forecasted to reach US$5.66m in 2024.
The market is expected to exhibit an annual growth rate (CAGR 2024-2030) of 3.12%, leading to a projected market volume of US$6.81m by 2030.
When compared globally, the United States will generate the highest ad spending (US$1.21bn in 2024).
The projected average ad spending per internet user in the Web Push Advertising market is set to be US$0.15 in 2024.
In Central America, the rising trend of utilizing Web Push Advertising is driving targeted engagement and brand visibility in the Advertising market.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Central America is experiencing significant growth and development. Customer preferences in Central America are driving the growth of the Web Push Advertising market. With the increasing use of smartphones and internet connectivity, consumers are becoming more reliant on digital platforms for information and entertainment. This has created a demand for targeted and personalized advertising, which web push advertising offers. Consumers are increasingly open to receiving push notifications on their devices, as long as the content is relevant and valuable to them. This has created an opportunity for businesses to leverage web push advertising to reach their target audience effectively. Trends in the market show that businesses in Central America are adopting web push advertising as an integral part of their marketing strategies. They are leveraging the power of real-time notifications to engage with their customers and drive conversions. This trend is particularly evident in the e-commerce sector, where businesses are using web push advertising to send personalized product recommendations, flash sale notifications, and abandoned cart reminders. By delivering timely and relevant information to their customers, businesses are able to increase customer engagement and drive sales. Local special circumstances in Central America are also contributing to the growth of the Web Push Advertising market. One such circumstance is the high mobile penetration rate in the region. Central America has a large population of smartphone users who rely heavily on their devices for communication and information. This makes web push advertising an effective channel for reaching and engaging with the target audience. Additionally, the relatively low cost of web push advertising compared to traditional advertising methods makes it an attractive option for businesses with limited marketing budgets. Underlying macroeconomic factors are also playing a role in the development of the Web Push Advertising market in Central America. The region has been experiencing steady economic growth and increasing internet penetration rates. This has created a favorable environment for businesses to invest in digital advertising and explore new avenues for reaching their target audience. Furthermore, the rise of e-commerce in Central America has created a need for effective digital marketing strategies, including web push advertising, to drive online sales and customer engagement. In conclusion, the Web Push Advertising market in Central America is developing rapidly due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Businesses are recognizing the value of web push advertising in reaching and engaging with their target audience, and the high mobile penetration rate and relatively low cost of web push advertising are contributing to its growth. With the continued expansion of the digital landscape in Central America, the Web Push Advertising market is expected to further flourish in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.