Web Push Advertising - Asia | Statista Market Forecast

Ad spending in the Web Push Advertising market in Asia is forecasted to reach US$900.50m in 2024.
The sector is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 5.12%, leading to a projected market volume of US$1.22bn by 2030.
When compared globally, the United States is anticipated to generate the highest ad spending (US$1.21bn in 2024).
The projected average ad spending per internet user in the Web Push Advertising market is set to be US$0.26 in 2024.
In Asia, Japan is leading the adoption of Web Push Advertising, with brands leveraging its high engagement rates to reach target audiences effectively.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Asia is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in Asia are increasingly relying on mobile devices for their daily activities, including browsing the internet and consuming content. This shift in customer behavior has created a demand for more targeted and personalized advertising. Web push advertising allows businesses to reach customers directly on their mobile devices, delivering relevant and timely messages. This form of advertising is highly effective in capturing the attention of customers and driving engagement.

Trends in the market: One of the key trends in the Web Push Advertising market in Asia is the adoption of advanced targeting and segmentation techniques. Businesses are leveraging data analytics and machine learning algorithms to better understand their customers and deliver personalized push notifications. By tailoring the content and timing of these notifications, businesses can increase the effectiveness of their advertising campaigns and drive higher conversion rates. Another trend in the market is the increasing use of automation and artificial intelligence in web push advertising. Businesses are utilizing automated tools and platforms to streamline their advertising processes and optimize their campaigns. This allows them to reach a larger audience and achieve better results with minimal manual effort.

Local special circumstances: Asia is a diverse region with varying levels of internet penetration and mobile device adoption. While countries like China and South Korea have high internet penetration rates, other countries in Southeast Asia are still in the early stages of internet adoption. This presents both opportunities and challenges for businesses operating in the Web Push Advertising market in Asia. In countries with high internet penetration, businesses have a larger audience to target and can benefit from the widespread use of mobile devices. On the other hand, in countries with lower internet penetration, businesses may need to focus on alternative advertising channels or invest in infrastructure development to reach their target audience.

Underlying macroeconomic factors: The economic growth in Asia has led to an increase in disposable income and consumer spending. As a result, businesses are investing more in advertising to capture the attention of consumers and drive sales. Web push advertising offers a cost-effective and efficient way for businesses to reach their target audience and generate leads. Furthermore, the rapid technological advancements in Asia have made it easier for businesses to implement web push advertising. The availability of affordable smartphones and high-speed internet connections has created a conducive environment for the growth of this market. As technology continues to evolve, businesses in Asia are likely to adopt more innovative advertising strategies, further driving the growth of the Web Push Advertising market in the region.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.