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SMS Advertising - Asia

Asia
  • Ad spending in the SMS Advertising market in Asia is forecasted to reach US$262.50m in 2024.
  • The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of 2.55%, leading to a projected market volume of US$305.40m by 2030.
  • When compared globally, the United States will account for the highest ad spending (US$310.40m in 2024).
  • The average ad spending per capita in the SMS Advertising market is estimated to be US$0.06 in 2024.
  • In Asia, SMS Advertising in the advertising market of China is booming due to its high mobile phone penetration and tech-savvy consumer base.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

In-Scope

  • The advertising budget used for SMS advertisements
  • Software fees for creating and sending SMS advertisements

Out-Of-Scope

  • Service agencies
  • Consultant fees
  • Production costs
  • Design services
Direct Messaging Advertising: market data & analysis - Cover

Market Insights report

Direct Messaging Advertising: market data & analysis

Study Details

    Ad Spending

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Analyst Opinion

    The SMS Advertising market in Asia is experiencing significant growth and development due to several key factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this growth. Customer preferences in Asia are shifting towards mobile devices as the primary means of communication. With the increasing penetration of smartphones and the availability of affordable mobile data plans, people are spending more time on their phones. This has created a huge opportunity for SMS Advertising as it allows businesses to directly reach their target audience on their mobile devices. Additionally, SMS Advertising is seen as a more personal and immediate form of communication compared to other advertising channels, making it more effective in capturing the attention of consumers. One of the key trends in the SMS Advertising market in Asia is the adoption of personalized and targeted messaging. Businesses are increasingly leveraging data analytics and customer segmentation techniques to tailor their SMS campaigns to individual customers. This allows them to deliver highly relevant and personalized messages, which in turn increases the effectiveness of their advertising efforts. Furthermore, advancements in technology have made it easier for businesses to automate their SMS campaigns, enabling them to reach a larger audience with minimal effort. Local special circumstances in Asia also contribute to the growth of the SMS Advertising market. For example, in countries with large populations like China and India, SMS Advertising offers a cost-effective way for businesses to reach a wide audience. Additionally, in countries where internet access is limited or unreliable, SMS Advertising provides a reliable and accessible channel for businesses to communicate with their customers. Furthermore, cultural factors such as the popularity of texting and the importance of personal relationships in Asian societies make SMS Advertising a highly effective marketing tool. Underlying macroeconomic factors also play a role in the development of the SMS Advertising market in Asia. The region's rapid economic growth has led to an increase in disposable income, which in turn has fueled consumer spending. This provides businesses with a larger customer base to target through SMS Advertising. Furthermore, the growing middle class in Asia has led to an increase in smartphone ownership, further driving the demand for SMS Advertising. In conclusion, the SMS Advertising market in Asia is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Businesses in Asia are increasingly recognizing the effectiveness of SMS Advertising in reaching their target audience and are adopting personalized and targeted messaging techniques. With the continued growth of the region's economy and the increasing penetration of smartphones, the SMS Advertising market in Asia is poised for further expansion in the coming years.

    Global Comparison

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

    Modeling approach:

    Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

    Additional notes:

    The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Explore more high-quality data on related topic

    Advertising worldwide – statistics & facts

    All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.
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