Direct Messaging Advertising - Ukraine

Ad spending in the Direct Messaging Advertising market in Ukraine is forecasted to reach US$68.19m in 2024.
The market is expected to exhibit an annual growth rate (CAGR 2024-2030) of 4.02%, leading to a projected market volume of US$86.40m by 2030.
Direct Mail Advertising holds the largest market share in Ukraine, with a volume of US$48.67m in 2024.
When compared globally, the United States leads in ad spending, reaching US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market in Ukraine is estimated to be US$1.80 in 2024.
Direct Messaging Advertising in Ukraine is experiencing rapid growth, driven by the country's increasing digital penetration and tech-savvy population.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Ukraine is experiencing significant growth and development due to several key factors.

Customer preferences: In Ukraine, there is a strong preference for personalized and targeted advertising. Customers appreciate receiving messages that are relevant to their interests and needs, and direct messaging advertising allows for this level of customization. Additionally, customers in Ukraine tend to be highly engaged with their mobile devices and messaging apps, making direct messaging advertising an effective way to reach them.

Trends in the market: One of the major trends in the Direct Messaging Advertising market in Ukraine is the increasing adoption of messaging apps. Popular messaging apps such as Viber, WhatsApp, and Telegram have a large user base in the country, and advertisers are recognizing the potential of these platforms for reaching a wide audience. As a result, there has been a significant increase in the use of direct messaging advertising on these apps. Another trend in the market is the use of chatbots for advertising purposes. Chatbots are automated programs that can interact with users in a conversational manner, providing information and assistance. In Ukraine, chatbots are being used in direct messaging advertising to engage with customers and provide personalized recommendations. This trend is driven by the desire to deliver a more interactive and engaging advertising experience.

Local special circumstances: Ukraine has a large and growing population of internet users, with a high level of smartphone penetration. This makes it an attractive market for direct messaging advertising, as it allows advertisers to reach a large audience of potential customers. Additionally, Ukraine has a relatively low cost of advertising compared to other countries in the region, making it an appealing market for advertisers.

Underlying macroeconomic factors: The growth of the Direct Messaging Advertising market in Ukraine is also influenced by underlying macroeconomic factors. The country has experienced economic growth in recent years, leading to an increase in consumer spending power. As a result, advertisers are investing more in advertising and are looking for effective ways to reach their target audience. Direct messaging advertising offers a cost-effective and targeted solution, making it an attractive option for advertisers in Ukraine. In conclusion, the Direct Messaging Advertising market in Ukraine is developing rapidly due to customer preferences for personalized and targeted advertising, the increasing adoption of messaging apps, the use of chatbots for advertising purposes, local special circumstances such as a large and growing population of internet users, and underlying macroeconomic factors such as economic growth and increased consumer spending power.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.