Telemarketing - Serbia | Statista Market Forecast

Ad spending in the Telemarketing market in Serbia is forecasted to reach US$3.28m in 2024.
The ad spending is anticipated to display an annual growth rate (CAGR 2024-2030) of -1.67%, leading to an estimated market volume of US$2.96m by 2030.
When compared globally, the United States will generate the highest ad spending (US$4.62bn in 2024).
The average ad spending per capita in the Telemarketing market is projected to be US$0.46 in 2024.
Serbia's telemarketing in the advertising market is leveraging advanced data analytics to personalize campaigns and enhance customer engagement.

Definition:

Telemarketing refers to a type of advertising which allows for promoting products and services and conveying advertising messages through direct communication with potential customers via telephone calls. This market covers various ad spending associated with telemarketing.

Additional information:

Telemarketing comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for telemarketing advertisements
Software fees for creating and distributing telemarketing advertisements
Cellular fees

Service agencies
Consultant fees
Production costs
Design services

The Telemarketing Advertising market in Serbia has been experiencing significant growth in recent years. Customer preferences in the market have shifted towards more personalized and targeted advertising campaigns. With advancements in technology and data analytics, companies are now able to gather and analyze customer data to create customized telemarketing campaigns. This allows businesses to reach their target audience more effectively and increase the chances of conversion. Additionally, customers are increasingly demanding personalized experiences and are more likely to respond positively to telemarketing efforts that are tailored to their specific needs and preferences. Trends in the market indicate a growing reliance on digital channels for telemarketing advertising. With the widespread adoption of smartphones and the internet, companies are leveraging these platforms to reach a larger audience. Mobile telemarketing campaigns, such as SMS marketing and mobile app advertisements, have become popular due to their cost-effectiveness and ability to reach customers on-the-go. Furthermore, the rise of social media has opened up new opportunities for telemarketing advertising, as companies can now engage with customers directly through platforms like Facebook and Instagram. Local special circumstances in Serbia have also contributed to the growth of the telemarketing advertising market. The country has a large and growing population, providing businesses with a vast customer base to target. Additionally, Serbia has a strong entrepreneurial culture, with many small and medium-sized enterprises (SMEs) looking to expand their customer reach through telemarketing. This has created a competitive environment in which companies are constantly seeking innovative ways to stand out and attract customers. Underlying macroeconomic factors have also played a role in the development of the telemarketing advertising market in Serbia. The country has experienced steady economic growth in recent years, leading to an increase in consumer spending power. As a result, businesses are investing more in marketing and advertising to capture a larger share of the growing market. Furthermore, Serbia has a relatively low cost of doing business compared to other European countries, making it an attractive destination for companies looking to expand their telemarketing operations. In conclusion, the Telemarketing Advertising market in Serbia is experiencing growth due to customer preferences for personalized advertising, the adoption of digital channels, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and customer expectations evolve, it is likely that the market will continue to develop and expand in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.