Direct Messaging Advertising - Serbia

Ad spending in the Direct Messaging Advertising market in Serbia is forecasted to reach US$28.27m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of -0.77%, leading to a projected market volume of US$27.00m by 2030.
The largest market in Serbia is Direct Mail Advertising with a market volume of US$19.62m in 2024.
When compared globally, the United States is expected to generate the highest ad spending, amounting to US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market in Serbia is projected to be US$3.98 in 2024.
In Serbia, Direct Messaging Advertising is gaining traction among businesses seeking personalized engagement with their target audience in the competitive advertising market.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Serbia is experiencing significant growth and development.

Customer preferences: In today's digital age, consumers are increasingly relying on instant messaging platforms to communicate with friends, family, and businesses. This shift in consumer behavior has created a lucrative opportunity for businesses to engage with their target audience through direct messaging advertising.

Trends in the market: One of the key trends in the Direct Messaging Advertising market in Serbia is the increasing adoption of messaging apps. Popular messaging apps such as Viber, WhatsApp, and Messenger have gained widespread popularity among Serbian consumers, providing businesses with a direct channel to reach their target audience. As more and more people use these messaging apps on a daily basis, the potential reach and impact of direct messaging advertising in Serbia continue to grow. Another trend in the market is the rise of personalized and interactive messaging campaigns. Businesses are leveraging the power of direct messaging platforms to deliver personalized content and offers to their customers. By tailoring their messages to individual preferences and behaviors, businesses can create a more engaging and relevant advertising experience. Additionally, interactive features such as chatbots and clickable buttons enable businesses to drive customer engagement and conversions directly within the messaging app.

Local special circumstances: Serbia is a country with a high smartphone penetration rate, and this has contributed to the growth of the Direct Messaging Advertising market. With smartphones becoming an integral part of daily life for many Serbian consumers, messaging apps have become a primary mode of communication. This presents a unique opportunity for businesses to connect with their target audience in a more personal and immediate way.

Underlying macroeconomic factors: The growth of the Direct Messaging Advertising market in Serbia can also be attributed to the overall economic development of the country. As Serbia continues to experience economic growth and stability, businesses are investing more in advertising and marketing activities. Direct messaging advertising offers a cost-effective and efficient way for businesses to reach their target audience and drive sales. In conclusion, the Direct Messaging Advertising market in Serbia is witnessing significant growth and development due to changing customer preferences, the increasing adoption of messaging apps, the rise of personalized and interactive messaging campaigns, and the overall economic development of the country. Businesses in Serbia are recognizing the potential of direct messaging advertising as a powerful tool to engage with their target audience and drive business growth.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.